Scott Anderson – CEO

Scott has over 25 years industry experience across the U.S. with leadership positions in sales at General Foods, Marketing/Brand management at Campbell Soups, US Director of Category Management at American Home Products, and Senior Executive positions with leading CPG companies.

“Alliance was created to provide CUSTOM Solutions that are fact based for our clients and customers. We focus on your brand and your unique goals to maximize your growth and brand awareness. Growing sustainable share and building a strong core for your brand is essential in building a foundation for future brand extensions and success.” – Scott Anderson, CEO


Bob Belsky – President

Bob has over 25 years experience in both the brokerage business as well as with leading manufacturers. Serving both as a President of Sales with a Leading CPG Brand as well as an entrepreneur as an owner in a highly successful food broker. Bob has a vast knowledge of key retailers and experience in all categories within perishable and dry grocery.

“I have tremendous passion for growing brands. I am personally committed to driving results and growth for our clients and customers.” – Bob Belsky, President


Victoria Hartman – Senior Vice President

Victoria Hartman is a 25+ year veteran of the natural and organic product industry with experience in growing independent brands, increasing revenue and expanding product share. Victoria has maintained sales and marketing leadership positions with companies such as Celestial Seasonings, Horizon Organic Dairy, Rudi’s Organic Bakery, Charter Baking Company and Madhava Natural Sweeteners. Victoria is a very hands-on sales professional with a vast knowledge and experience in building brands.

“Building brands is an art form and you have to have a passion and the ability to persevere. Each brand is different and you have to fully understand the brand, their long and short term goals and capabilities before you go to the retailer. I have been fortunate to have been part of some really successful start-ups that we built across the U.S.. Alliance has leading edge resources to support the needs of both emerging brands and brands that need focus.” – Victoria Hartman, Senior Vice President


Kurt Knaak – EVP

Kurt has over 25 years industry experience to include both branded and private label. Kurt is the epitome of an entrepreneur. His love for building brands in the face of mega brands is second to none. Over his career with both leading brands and start ups, Kurt has applied his vast knowledge of the Supermarket and Natural industry to propel several brands to the forefront.

“In today’s industry, there is more opportunity than ever for the small guy, the start up to find success. Alliance applies a laser like approach that incorporates our vast expertise and experience to build sustainable brands.” – Kurt Knaak, EVP