Commitment

There is a difference at Alliance Sales and Marketing. Professionals, Resources and Culture.

Throughout our organization you will find a personal Commitment to the success of our mutual business. We will own the collaborative strategy, the implementation, the ongoing adjustment on the journey to Success.

To Say it’s personal is something few can say because we own it.

Being Privately Held is a personal reflection in who we are and winning is the only outcome.

IT’S TRUE

Despite our National Scope and Scale we are privately owned and debt free. Our owners know the industry and roll their sleeves up everyday.

Our Success

Our unmatched success is as impressive as the brands we have built over the years.

OVERVIEW

Leadership

Scott Anderson

CEO

Bob Belsky

President

Ed Slagle

VP of Client Teams

Kurt Knaak

VP of Sales – Southeast

Sharon Cummings

Global Account Manager

Michael Scullin

VP of Sales – Northeast & Kroger

Joe Adamsen

Director of Natural Operations

Lindsay Orr

Western Regional Director of Operations 

David DiLallo

Director of Business Solutions

Michael Gach

VP of Sales – Midwest

Steve Ford

Director of Sales – West

Scott Anderson – CEO

We believe in winning. (Otherwise what’s the point?)

Over my 30 years in the industry and as a former athlete, I have always believed that you out commit, outwork and prepare for every possible scenario on your journey to success. Respect your competitors ( brands and companies), but also know that they may not be as committed and driven as you are. They will leave an opportunity, an opening,  and you must be prepared and ready to seize those moments and not give up ground. You have to develop your skills, your resources and know every aspect of your category, your targeted retailers and your competitor. Data and knowledge is an amazing foundation in a sustainable strategy.  Winning requires you to be fluid and in many cases you need to be able to anticipate where the “ ball is going to be”. Preparation and anticipation is a powerful.

Over 30 years of progressive career growth with roles in sales, brand management, category management, marketing and Executive management with leading companies such as General Foods/Kraft, Campbell’s Soup, American Home Products, the McLauthlin Group (turnaround group) as well as an entrepreneurial owned company that grew from $20 million to over $100 million. All of this has prepared me for the greatest reward of my career – Alliance Sales and Marketing. Every day I am energized by the growth of our brands, professional growth of our people and capitalizing on opportunities for our brands with speed and purpose.  I enjoy the hard work, the challenges and the collaboration of some of the brightest and committed professionals in the industry. While we have are highly resourced across the entire U.S.A, we have never lost sight of being nimble and driven to win. We all win together.

Your brands success is personal to me.

Bob Belsky – President

Bob’s 30+ year career in the Food Industry started bagging groceries at Publix Supermarkets and continues today as president of Alliance Sales & Marketing. Prior to coming to Alliance, Bob spent time serving as President with a leading CPG Brand as well as an Entrepreneur as an owner in a highly successful Food Broker.  Bob has a vast knowledge of Retailers across the country and experience in all categories within Perishable and Dry grocery.

“I have a burning passion for growing our partners business. I am personally committed to driving results for our partners on a daily basis. This is accomplished by having the best HQ team in the industry, working together with great partners using our proprietary tools to create executable plans to exceed both our partner and customer’s expectations” – Bob Belsky, President

Ed Slagle – VP of Client Teams

Ed Slagle is Vice President of Client Teams at Alliance Sales & Marketing, with responsibilities for Client Services nationally.

Ed has over 35 years of Industry Experience on both the CPG and Brokerage side of the business.

Ed started his Food Industry career on the CPG side of the business with Campbell’s Soup Company and Carnation Company (Nestle). His career began in Sarasota, Florida with moves to  Birmingham, Alabama, Columbia, SC and Miami, Fl., encompassing various management positions.  After 10 years of experience in the CPG business, Ed decided to expand his expertise to include the food brokerage business. He has held positions including “Customer Team Leader”,  “Client Team Leader”, “Department Manager”, “Director” and “Vice President” and has covered geography from the “Local Customer” to “National Responsibility”.

Ed currently serves as the Chairman of the Board for the North Florida Frozen & Refrigerated Foods Association and has been involved with local Associations for over (10) years.

Ed holds a Bachelor’s degree in Business Administration from The University of Central Florida and he resides in Tampa, Florida with his wife, Heidi. He is the proud father of (3) children and grand-father of (4).

“Success in our industry comes by truly understanding the business from multiple perspectives. Only then can we build plans that deliver the Value equation to all involved.” – Ed Slagle, VP of Client Teams

Kurt Knaak – VP of Sales – Southeast

Kurt started selling to the retail industry over 30 years ago.  Fresh out of graduate school he took his first “real” job as a product manager for Daymon Associates in their headquarters in NYC.  Overseeing the management of categories for over 70 customers nationally provided a very solid foundation for his journey into consumer products sales and marketing.  Matching client’s needs with customer’s expectations was a skill he learned early on.  Moving in-house to create and manage customer private label programs at Waldbaum’s and Bi-Lo enhanced his knowledge of the customer’s operations and how best to serve them.

He learned the brokerage business from the inside out and never looked back.  He went on to hold positions of management with Atlas Marketing, Marketing Specialists, Atlantic Sales and Performance, and Advantage Solutions before the entrepreneurial bug consumed him.  In 1999 he started his first brokerage company in the Carolinas and sold it to Advantage.  In 2004 he couldn’t resist the urge to do it again and teamed up with 6 other seasoned salespeople to form Alliance.

“In the brokerage business the only asset that really counts is the people asset.  Alliance has been able to identify, recruit, and retain, some of the best people in the industry.  This piece of our service package enables us to drive for results on behalf of our clients and customers.   Brand growth and category growth are the measures of our success and they are a direct measure of the strengths of our people…….period.” – Kurt Knaak, Vice President of Sales – Southeast

Sharon Cummings – Global Account Manager

Sharon studied psychology at the University of Colorado Boulder. She started in the food business in 1999 with Kraft Foods with Albertsons and Safeway Teams, she worked very closely with both store buyers and HQ buyers to ensure the success and sales growth of hundreds of Kraft products. She then began her career in the Natural Food Industry in 2005 with White Wave Foods in Broomfield, Colorado and was a part of the Natural Team for over 10 years. At WhiteWave Sharon held various positions in trade management, category management and was a Regional and National Sales Manager for the Natural Channel.

Sharon started with Alliance in 2016 and is the Whole Foods Global Account Manager. Sharon’s has a talent in communicating and negotiating as the liaison between Whole Foods buyers and manufacturers. She has firsthand experience and insight regarding the manufactures needs and drivers and the needs of the Whole Foods buyers. She has established Whole Foods Buyer relationships as well as beginning new relationship as Whole Foods continues to expand their Buyers in Austin. She has invaluable experience on the manufacturing side and understands the types of products and promotions that excite Whole Foods and their consumers. Sharon enjoys brand management, creating sales growth strategies, and developing relationships with the Whole Foods National Team.

Sharon lives in Austin and loves scuba diving, spending time with her husband and their 2 children, playing golf, and traveling. Sharon is very passionate and dedicated to the success of companies with whom she has worked. – “I am an entrepreneur at heart so I love that I am able to be a part of building brands and creating new ideas and concepts with the companies we work with.”  – Sharon Cummings, Whole Foods Global Account Manager

Michael Scullin – VP of Sales – NE & Kroger

Michael is Vice President of Sales for the Northeast and Kroger at Alliance Sales & Marketing. He has over 18 years of CPG industry experience with various sales and leadership positions most recently as Director of Sales with Alliance Sales & Marketing and the Ahold USA team leader.

 Prior to this, Michael was a sales leader with over 14 years with the Hershey Company and General Mills. He also served as a sales manager for the Northeast region developing organizational talent and sales acumen across the CPG industry. He has knowledge of all retailers along with the expertise in building strategic joint business plans based upon vast analytics and shopper insights.

 Michael has a BS in Food Marketing from St. Joseph’s University. He lives in Downingtown, PA with his wife and 4 children.

“Alliance Sales and Marketing provides industry expertise on developing sustainable solutions through brand partnerships, headquarter representation and category insights. I look forward to building brands across the store for both our clients and retailers.” – Michael Scullin, Vice President of Sales – NE & Kroger

Joe Adamsen – Director of Natural Operations

Joe Adamsen is currently our national director of operations for the natural channel. Joe’s main priorities are overseeing the operational functions of Alliance Natural. This includes overseeing day to day activities of the business managers, retail team and distributor team. Alliance has always used a team approach to growing brands. We work as one unit towards a common goal. That goal is to make sure our client’s businesses grow. Joe’s passion for the natural food business is what drives him to do the best job for our clients each and every day. When Joe’s not working he likes to get outside. Whether it’s golfing, fishing, boating or hiking anything outdoors is what he prefers.

Prior to Joe coming on board with Alliance he held several different positions with a natural food broker as well as worked on a retail team. His diverse background working with both supermarket customers, natural customers, distributors and retail has given him the experience needed to help Alliance succeed now and into the future.

“I work hard to get results because at the end of the day results are all that matter” – Joe Adamsen, National Director of Operations

LINDSAY ORR – Western Regional Director of Operations

Lindsay graduated from San Diego State University with degrees in Communications and Psychology. In June of 2010, she began her career in the Food Industry starting as a beverage intern while working her way into a full time merchandising position. Through her ability to forge meaningful relationships and understand the needs of both vendor clients and retail buyers, Lindsay earned a Business Management position with another broker. She developed and managed a national internship program while acting as a Brand and Business Manager before joining the Alliance Family in 2015. She helped to launch the West Natural business for Alliance as one of the first California team members. Lindsay currently acts as Western Regional Director of Operations for Alliance Natural and manages the Whole Foods business in Southern California.

Lindsay lives in Newport Beach, CA and enjoys leading a healthy lifestyle through CrossFit, surfing, hiking, and loves all things involving food and wine. Lindsay is most passionate about growing brands and truly enjoys working with a team of best in class professionals that challenge her every day. A favorite quote of hers is “there is no elevator to success, you must take the stairs.”

David DiLallo – Director of Business Solutions

David graduated from Montreat College in 1999 with a degree in Business Administration.  He started his career in the food industry in 1987 with Atlas Marketing, the largest North Carolina food sales agency at the time.  He worked his way up from retailer set teams into a sales coordinator role and finally into category management and sales by 1997.  Through company mergers and industry transitions, he has worked with Marketing Specialists and Advantage Sales & Marketing, ultimately serving as the Southeast Director of Category Management for Advantage Sales.  His work history has provided him opportunities to develop strengths in Category Management, including IRI/Nielsen data capabilities, Household Panel data, and Shopper insights.  He has worked closely with food sales agency clients including DelMonte, Post Foods, Johnson & Johnson, and Schering-Plough among many others.

David lives in the Charlotte, NC area with his wife Charity and their 7 pets.  They enjoy spending time in Asheville and Myrtle Beach with their family and friends.

“While numbers can shape facts, the true value is found in smart analysis and keen insights” – David DiLallo, Director of Business Solutions

Michael Gach – VP of Sales – Midwest

Vice President of Sales – Midwest

Michael started in the food industry over 30 years ago, working in retail grocery for 8 years, then 23 years in various sales, logistics, customer service, and other experiences with General Foods/Kraft Foods. His next role engaged him in consumer marketing via social media during his tenure at Experian Marketing and Services targeting Strategic Grocery Accounts for consumer/client engagements utilizing Nielsen to support the engagement. Additional sales experience at Blue Bunny Ice Cream covering all accounts in Wisconsin/Illinois and Super Valu Corp divisions helped Michael in learning the frozen ice cream/novelty business.

As Michael moved from the direct side of the business over to the brokerage side of the business, his skill set in all of the core competencies of “customer first” at his prior employers helped him to be able to drive relationship building in his area and with his team.

Also, as Michael leads his sales team, he uses this foundational quote to keep everyone moving forward for a common cause,  “TEAM” – “together everyone achieves more”, Michael consistently strives to develop his people and “sharpen the saw” to ensure his team is efficient, effective, and to provide the best service possible to clients and retailers alike that are under his responsibility so that together, everyone does achieves more.

Michael lives in Naperville, IL, a Chicago suburb with his wife Cheryl and enjoys spending time with their 3 children and friends.

Away from work Michael enjoys supporting his church activities, Special Olympics, bike riding, NASCAR driving experiences, and playing softball.

“This still is basically a relationship business with futuristic brands, simple executional fundamentals, supported by data and utilizing the best people in the industry to lead us forward.  It’s that simple.” – Michael Gach, Vice President of Sales- Midwest

Steve Ford – Director of Sales – West

Steve Ford is the Director of Sales – West, with responsibility of building Alliance’s sales and client services across the grocery channel in the western U.S.   Steve joined Alliance in January of 2016 and has since worked to build Alliance’s presence in the west along with building a best in class team that services the Albertsons Companies headquarters and divisions.

Steve joined Alliance after a 20+ year career at Safeway where he held various positions in both the Denver Division and at the Safeway corporate offices.  Steve spent ten years as the Denver Division’s Private Label Sales Manager where he was responsible for growing sales and market share of Safeway’s private label products and brands.  During his tenure as Private Label Sales Manager Steve oversaw a business that grew over $50 Million in annual sales and gained over 100 basis points in market share.  Prior to that he held positions in both Denver and Pleasanton, CA as division pricing coordinator and pricing analyst where he was responsible for developing and implementing promotional and regular retail pricing strategies for the Denver Division.  Steve excels at building strong relationships with both his manufacturer and retail partners. Steve’s sales motto is that he “plans to win, prepares to win, and then expects to win.”

He holds a B.A. from of the University of Colorado.  Steve lives in Denver, CO with his wife and two daughters.  Away from work Steve enjoys playing ice hockey, camping with friends and family, and craft beer. Steve is based in our office located in Denver, CO.