There is a difference at Alliance Sales and Marketing. Professionals, Resources and Culture.

Throughout our organization you will find a personal Commitment to the success of our mutual business. We will own the collaborative strategy, the implementation, the ongoing adjustment on the journey to Success.

To Say it’s personal is something few can say because we own it.

Being Privately Held is a personal reflection in who we are and winning is the only outcome.


Despite our National Scope and Scale we are privately owned and debt free. Our owners know the industry and roll their sleeves up everyday.

Our Success

Our unmatched success is as impressive as the brands we have built over the years.



Scott Anderson


Bob Belsky


Victoria Hartman

Senior Vice President

Kurt Knaak

VP of Sales – Southeast

Sharon Cummings

Global Account Manager

Michael Scullin

VP of Sales – Northeast & Kroger

Joe Adamsen

Director of Natural Operations

David DiLallo

Director of Business Solutions

Ed Slagle

VP of Client Teams

Michael Gach

VP of Sales – Midwest

Steve Ford

Director of Sales – West

Scott Anderson – CEO

We believe in winning. (Otherwise what’s the point?)

Over my 30 years in the industry and as a former athlete, I have always believed that you out commit, outwork and prepare for every possible scenario on your journey to success. Respect your competitors ( brands and companies), but also know that they may not be as committed and driven as you are. They will leave an opportunity, an opening,  and you must be prepared and ready to seize those moments and not give up ground. You have to develop your skills, your resources and know every aspect of your category, your targeted retailers and your competitor. Data and knowledge is an amazing foundation in a sustainable strategy.  Winning requires you to be fluid and in many cases you need to be able to anticipate where the “ ball is going to be”. Preparation and anticipation is a powerful.

Over 30 years of progressive career growth with roles in sales, brand management, category management, marketing and Executive management with leading companies such as General Foods/Kraft, Campbell’s Soup, American Home Products, the McLauthlin Group (turnaround group) as well as an entrepreneurial owned company that grew from $20 million to over $100 million. All of this has prepared me for the greatest reward of my career – Alliance Sales and Marketing. Every day I am energized by the growth of our brands, professional growth of our people and capitalizing on opportunities for our brands with speed and purpose.  I enjoy the hard work, the challenges and the collaboration of some of the brightest and committed professionals in the industry. While we have are highly resourced across the entire U.S.A, we have never lost sight of being nimble and driven to win. We all win together.

Your brands success is personal to me.

Bob Belsky – President

Bob has over 25 years experience in both the brokerage business as well as with leading manufacturers. Serving both as a President of Sales with a Leading CPG Brand as well as an entrepreneur as an owner in a highly successful food broker. Bob has a vast knowledge of key retailers and experience in all categories within perishable and dry grocery.

“I have tremendous passion for growing brands. I am personally committed to driving results and growth for our clients and customers.” – Bob Belsky, President

Victoria Hartman – Senior Vice President

Victoria Hartman is a 25+ year veteran of the natural and organic product industry with experience in driving brand growth, increasing revenue and expanding market share. Victoria has maintained sales and marketing leadership positions with companies such as Madhava Natural Sweeteners, Charter Baking, Rudi’s Organic Bakery, Horizon Organic Dairy, and Celestial Seasonings. In April 2014, Victoria was recruited by Alliance Sales & Marketing to lead their west expansion and run a strategic division of the company offering a comprehensive brand management solution to start-up brands with high growth potential. In July, Victoria was chosen to lead the management of Alliance’s natural channel organization.

Prior to Alliance, Victoria was executive vice president at Madhava Natural Sweeteners where she was responsible for strategic growth, product expansion, sales and marketing. Under her leadership, the company doubled revenue and became the #1 selling brand of agave nationwide. In addition, Victoria played a key role in the strategy of moving the company from a commodity player to a leading national brand by successfully introducing new items across multiple product categories.

Victoria previously served as vice president of sales and marketing for Charter Baking, Inc., which combined the operations of Rudi’s Organic Bakery, Vermont Bread and Adams Baking Company to create North America’s leading organic natural baking company. Before being promoted to the newly formed company, she was vice president of sales and marketing at Rudi’s Organic Bakery where she oversaw revenue growth of 350% in four years which led the company to become the #1 selling brand of bread and baked goods in the natural channel.

At Horizon Organic Dairy, she was a member of the founding management team that launched the company. In her role, she successfully executed sales plans and objectives contributing to the company’s growth of $100+ million in 6 years. In her capacity, she played a key role in managing all aspects of the sales organization including recruiting, hiring, and training the sales management team. Additionally, she collaborated with the leadership team that pioneered the organic dairy category at grocery and natural food retailers throughout the U.S., introducing many industry 1st organic dairy products.

Victoria started her career at Celestial Seasonings where she earned progressive promotions through administration, customer service and logistics, advancing to management and culminating as senior manager of sales planning and administration.

She has two adult daughters and lives in Colorado with her husband. She is a frequent speaker in the natural products industry and a previous Board Member of Naturally Boulder, a trade group that nurtures community, leadership and innovation in the Colorado natural products industry. In her free time, Victoria can be found taking advantage of an outdoor Colorado lifestyle.

“Building brands is an art form and you need both passion and the ability to persevere. Each brand is unique and you have to fully understand short and long term goals and capabilities. I have been fortunate to have been part of some successful start-up natural companies that we built across the U.S.  Alliance has leading edge resources to support the needs of both emerging and established brands.” – Victoria Hartman, Senior Vice President

Kurt Knaak – VP of Sales – Southeast

Kurt started selling to the retail industry over 30 years ago.  Fresh out of graduate school he took his first “real” job as a product manager for Daymon Associates in their headquarters in NYC.  Overseeing the management of categories for over 70 customers nationally provided a very solid foundation for his journey into consumer products sales and marketing.  Matching client’s needs with customer’s expectations was a skill he learned early on.  Moving in-house to create and manage customer private label programs at Waldbaum’s and Bi-Lo enhanced his knowledge of the customer’s operations and how best to serve them.

He learned the brokerage business from the inside out and never looked back.  He went on to hold positions of management with Atlas Marketing, Marketing Specialists, Atlantic Sales and Performance, and Advantage Solutions before the entrepreneurial bug consumed him.  In 1999 he started his first brokerage company in the Carolinas and sold it to Advantage.  In 2004 he couldn’t resist the urge to do it again and teamed up with 6 other seasoned salespeople to form Alliance.

“In the brokerage business the only asset that really counts is the people asset.  Alliance has been able to identify, recruit, and retain, some of the best people in the industry.  This piece of our service package enables us to drive for results on behalf of our clients and customers.   Brand growth and category growth are the measures of our success and they are a direct measure of the strengths of our people…….period.” – Kurt Knaak, Vice President of Sales – Southeast

Sharon Cummings – Global Account Manager

Sharon studied psychology at the University of Colorado Boulder. She started in the food business in 1999 with Kraft Foods with Albertsons and Safeway Teams, she worked very closely with both store buyers and HQ buyers to ensure the success and sales growth of hundreds of Kraft products. She then began her career in the Natural Food Industry in 2005 with White Wave Foods in Broomfield, Colorado and was a part of the Natural Team for over 10 years. At WhiteWave Sharon held various positions in trade management, category management and was a Regional and National Sales Manager for the Natural Channel.

Sharon started with Alliance in 2016 and is the Whole Foods Global Account Manager. Sharon’s has a talent in communicating and negotiating as the liaison between Whole Foods buyers and manufacturers. She has firsthand experience and insight regarding the manufactures needs and drivers and the needs of the Whole Foods buyers. She has established Whole Foods Buyer relationships as well as beginning new relationship as Whole Foods continues to expand their Buyers in Austin. She has invaluable experience on the manufacturing side and understands the types of products and promotions that excite Whole Foods and their consumers. Sharon enjoys brand management, creating sales growth strategies, and developing relationships with the Whole Foods National Team.

Sharon lives in Austin and loves scuba diving, spending time with her husband and their 2 children, playing golf, and traveling. Sharon is very passionate and dedicated to the success of companies with whom she has worked. – “I am an entrepreneur at heart so I love that I am able to be a part of building brands and creating new ideas and concepts with the companies we work with.”  – Sharon Cummings, Whole Foods Global Account Manager

Michael Scullin – VP of Sales – NE & Kroger

Michael is Vice President of Sales for the Northeast and Kroger at Alliance Sales & Marketing. He has over 18 years of CPG industry experience with various sales and leadership positions most recently as Director of Sales with Alliance Sales & Marketing and the Ahold USA team leader.

 Prior to this, Michael was a sales leader with over 14 years with the Hershey Company and General Mills. He also served as a sales manager for the Northeast region developing organizational talent and sales acumen across the CPG industry. He has knowledge of all retailers along with the expertise in building strategic joint business plans based upon vast analytics and shopper insights.

 Michael has a BS in Food Marketing from St. Joseph’s University. He lives in Downingtown, PA with his wife and 4 children.

“Alliance Sales and Marketing provides industry expertise on developing sustainable solutions through brand partnerships, headquarter representation and category insights. I look forward to building brands across the store for both our clients and retailers.” – Michael Scullin, Vice President of Sales – NE & Kroger

Joe Adamsen – Director of Natural Operations

Joe Adamsen is currently our national director of operations for the natural channel. Joe’s main priorities are overseeing the operational functions of Alliance Natural. This includes overseeing day to day activities of the business managers, retail team and distributor team. Alliance has always used a team approach to growing brands. We work as one unit towards a common goal. That goal is to make sure our client’s businesses grow. Joe’s passion for the natural food business is what drives him to do the best job for our clients each and every day. When Joe’s not working he likes to get outside. Whether it’s golfing, fishing, boating or hiking anything outdoors is what he prefers.

Prior to Joe coming on board with Alliance he held several different positions with a natural food broker as well as worked on a retail team. His diverse background working with both supermarket customers, natural customers, distributors and retail has given him the experience needed to help Alliance succeed now and into the future.

“I work hard to get results because at the end of the day results are all that matter” – Joe Adamsen, National Director of Operations

David DiLallo – Director of Business Solutions

David graduated from Montreat College in 1999 with a degree in Business Administration.  He started his career in the food industry in 1987 with Atlas Marketing, the largest North Carolina food sales agency at the time.  He worked his way up from retailer set teams into a sales coordinator role and finally into category management and sales by 1997.  Through company mergers and industry transitions, he has worked with Marketing Specialists and Advantage Sales & Marketing, ultimately serving as the Southeast Director of Category Management for Advantage Sales.  His work history has provided him opportunities to develop strengths in Category Management, including IRI/Nielsen data capabilities, Household Panel data, and Shopper insights.  He has worked closely with food sales agency clients including DelMonte, Post Foods, Johnson & Johnson, and Schering-Plough among many others.

David lives in the Charlotte, NC area with his wife Charity and their 7 pets.  They enjoy spending time in Asheville and Myrtle Beach with their family and friends.

“While numbers can shape facts, the true value is found in smart analysis and keen insights” – David DiLallo, Director of Business Solutions

Ed Slagle – VP of Client Teams

Ed Slagle is Vice President of Client Teams at Alliance Sales & Marketing, with responsibilities for Client Services nationally.

Ed has over 35 years of Industry Experience on both the CPG and Brokerage side of the business.

Ed started his Food Industry career on the CPG side of the business with Campbell’s Soup Company and Carnation Company (Nestle). His career began in Sarasota, Florida with moves to  Birmingham, Alabama, Columbia, SC and Miami, Fl., encompassing various management positions.  After 10 years of experience in the CPG business, Ed decided to expand his expertise to include the food brokerage business. He has held positions including “Customer Team Leader”,  “Client Team Leader”, “Department Manager”, “Director” and “Vice President” and has covered geography from the “Local Customer” to “National Responsibility”.

Ed currently serves as the Chairman of the Board for the North Florida Frozen & Refrigerated Foods Association and has been involved with local Associations for over (10) years.

Ed holds a Bachelor’s degree in Business Administration from The University of Central Florida and he resides in Tampa, Florida with his wife, Heidi. He is the proud father of (3) children and grand-father of (4).

“Success in our industry comes by truly understanding the business from multiple perspectives. Only then can we build plans that deliver the Value equation to all involved.” – Ed Slagle, VP of Client Teams

Michael Gach – VP of Sales – Midwest

Vice President of Sales – Midwest

Michael started in the food industry over 30 years ago, working in retail grocery for 8 years, then 23 years in various sales, logistics, customer service, and other experiences with General Foods/Kraft Foods. His next role engaged him in consumer marketing via social media during his tenure at Experian Marketing and Services targeting Strategic Grocery Accounts for consumer/client engagements utilizing Nielsen to support the engagement. Additional sales experience at Blue Bunny Ice Cream covering all accounts in Wisconsin/Illinois and Super Valu Corp divisions helped Michael in learning the frozen ice cream/novelty business.

As Michael moved from the direct side of the business over to the brokerage side of the business, his skill set in all of the core competencies of “customer first” at his prior employers helped him to be able to drive relationship building in his area and with his team.

Also, as Michael leads his sales team, he uses this foundational quote to keep everyone moving forward for a common cause,  “TEAM” – “together everyone achieves more”, Michael consistently strives to develop his people and “sharpen the saw” to ensure his team is efficient, effective, and to provide the best service possible to clients and retailers alike that are under his responsibility so that together, everyone does achieves more.

Michael lives in Naperville, IL, a Chicago suburb with his wife Cheryl and enjoys spending time with their 3 children and friends.

Away from work Michael enjoys supporting his church activities, Special Olympics, bike riding, NASCAR driving experiences, and playing softball.

“This still is basically a relationship business with futuristic brands, simple executional fundamentals, supported by data and utilizing the best people in the industry to lead us forward.  It’s that simple.” – Michael Gach, Vice President of Sales- Midwest

Steve Ford – Director of Sales – West

Steve Ford is the Director of Sales – West, with responsibility of building Alliance’s sales and client services across the grocery channel in the western U.S.   Steve joined Alliance in January of 2016 and has since worked to build Alliance’s presence in the west along with building a best in class team that services the Albertsons Companies headquarters and divisions.

Steve joined Alliance after a 20+ year career at Safeway where he held various positions in both the Denver Division and at the Safeway corporate offices.  Steve spent ten years as the Denver Division’s Private Label Sales Manager where he was responsible for growing sales and market share of Safeway’s private label products and brands.  During his tenure as Private Label Sales Manager Steve oversaw a business that grew over $50 Million in annual sales and gained over 100 basis points in market share.  Prior to that he held positions in both Denver and Pleasanton, CA as division pricing coordinator and pricing analyst where he was responsible for developing and implementing promotional and regular retail pricing strategies for the Denver Division.  Steve excels at building strong relationships with both his manufacturer and retail partners. Steve’s sales motto is that he “plans to win, prepares to win, and then expects to win.”

He holds a B.A. from of the University of Colorado.  Steve lives in Denver, CO with his wife and two daughters.  Away from work Steve enjoys playing ice hockey, camping with friends and family, and craft beer. Steve is based in our office located in Denver, CO.