6 Creative Package Design Examples
Have you ever been to the grocery store with your list in hand and left with more items than you needed? Was it a deal that was simply too good to miss, or was it because the packaging was...
How to Build a Brand that Stands Out on Shelf
Launching a brand in 2021 is challenging. As a business, you’re not only competing with brands on shelf at a local retailer, you’re also competing with brands who are constantly...
5 Food Videography Tips to Enhance Your Content
There is nothing more satisfying than watching a video of delicious, drool-worthy food when it pops up on your screen. Whether it’s a melty cheese pull or watching a chef whoâs mastered...
How to Leverage the Subscription Service Model
Itâs no surprise that when subscription services emerged, consumers adjusted and adapted to that lifestyle. From treat-yourself boxes like FabFitFun, to monthly subscriptions for routine care...
The Importance of Identifying Your CPG Brand Voice
What is a Brand Voice and Why Does It Matter? A brand voice is the go-to resource for determining how your company interacts with others across all channels. Think of your brandâs voice as the...
How Brands Can Take Advantage of the Flexitarian Diet Trend
A flexitarian diet is more about choosing healthy options than adhering to a strict diet. This way of eating opens the doors for new and legacy brands to re-think how they cater to an audience...
Why Frozen Foods are Winning in the Grocery Aisles
Frozen foods are gaining traction as kitchen staples for many reasons: convenience, a long shelf life, and an abundance of healthy food options. This was especially the case in 2020, but the...
5 Digital Tools All CPG Brands Should Consider
The recent pandemic has created a massive shift in consumer shopping habits, with online channels emerging as the clear victors. Established online grocery services like Instacart and Shipt, along...
Why You May Need a CPG Package Redesign
CPG companies have a lot at stake when it comes to their brand image, and certainly, one of the most important details is brand packaging. It is not only the first impression consumers see at the...
How Retailers Can Affect Shopping Behavior In-Stores
Being a retailer is more than having a great product at a competitive price. Itâs also about acquiring new customers and retaining the ones you already have to grow your retail business. If you...
CPG Trends & Tactics to Lookout for in 2021
2020 will be remembered as one for the record books. Through it all, the CPG industry faced an unstoppable virus and held strong by adopting novel ways to satisfy shifting consumer behavior and...
The Evolution of Consumer Shopping Behavior in 2020
As the novel Covid-19 pandemic continues to churn, events like an economic recession and global tariff wars are significantly impacting the retail industry. Overall consumer discretionary spending...