There is nothing more satisfying than watching a video of delicious, drool-worthy food when it pops up on your screen. Whether it’s a melty cheese pull or watching a chef who’s mastered...

It’s no surprise that when subscription services emerged, consumers adjusted and adapted to that lifestyle. From treat-yourself boxes like FabFitFun, to monthly subscriptions for routine care...

What is a Brand Voice and Why Does It Matter? A brand voice is the go-to resource for determining how your company interacts with others across all channels. Think of your brand’s voice as the...

A flexitarian diet is more about choosing healthy options than adhering to a strict diet. This way of eating opens the doors for new and legacy brands to re-think how they cater to an audience...

Frozen foods are gaining traction as kitchen staples for many reasons: convenience, a long shelf life, and an abundance of healthy food options. This was especially the case in 2020, but the...

The recent pandemic has created a massive shift in consumer shopping habits, with online channels emerging as the clear victors. Established online grocery services like Instacart and Shipt, along...

CPG companies have a lot at stake when it comes to their brand image, and certainly, one of the most important details is brand packaging. It is not only the first impression consumers see at the...

Being a retailer is more than having a great product at a competitive price. It’s also about acquiring new customers and retaining the ones you already have to grow your retail business. If you...

2020 will be remembered as one for the record books. Through it all, the CPG industry faced an unstoppable virus and held strong by adopting novel ways to satisfy shifting consumer behavior and...

As the novel Covid-19 pandemic continues to churn, events like an economic recession and global tariff wars are significantly impacting the retail industry. Overall consumer discretionary spending...

Browsing the grocery aisle virtually or in-store, there are several factors we want to know before tossing items into our cart. Product information such as the ingredients, where it is made,...

With email, chatbots, Google, Facebook, Instagram, and other social media apps competing for consumer attention, direct-to-consumer (D2C) brands are scrambling for new ways to acquire and retain...