Over the past few years, brands have attempted to enhance their business model to include both products and services. Some brands like Nike and RedBull succeeded, while others did not. While having a multi-touchpoint approach can yield great profit revenue, it has to be fit for your business and brand. Consider the following before you […]
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4 Best Places to Sell Your Food and Beverage Product
Congratulations, at this stage in the game, you have strategically checked all the boxes, identifying your product as a solution to something people want, either a better taste or more convenient option. Or maybe your food and beverage product fulfills a need as a great source of nutrition that may be low calorie, gluten-free, or […]
How to Educate Consumers When Introducing a New Brand Category
Introducing a new product category can be both exciting and daunting at the same time. You have this great product idea, but how do you market it as a category disruptor? Take Keurig as an example, the company created an easy-brew coffee machine utilizing its “K-Cups” which transformed consumer’s daily coffee-making habits. When launching a […]
What Are the Best Careers in the CPG Industry?
Have you ever thought about pursuing a career in the consumer product goods industry? Want to find out what it’s all about? Careers in CPG are thriving. A CPG industry employee’s average income is $4,000 more than the national average ($64,700 vs. $60,700), reports the GMA. Additionally, according to CBA, the CPG industry supports a […]
CPG Brands Come Together to Bring Joy to Frontline Workers
Alliance Sales and Marketing teamed up with Arengail Samarita from Unreal Snacks to bring relief packages to frontline workers in New York City and surrounding areas during the pandemic. What started as a small project to show gratitude, grew to become a large initiative. Michelle Porter, the Retail Sales Specialist at Alliance, reached out to […]
New Spring Products To Look Out For In Grocery Stores
In early March, Expo West 2020 was canceled due to COVID-19. Expo West is the world’s largest natural, organic, and healthy products trade show. The annual show provides opportunities to brokers, retailers, brand owners, and others interested in the industry to connect in-person. This was the first time in 40 years the historic Anaheim, CA […]