A flexitarian diet is more about choosing healthy options than adhering to a strict diet. This way of eating opens the doors for new and legacy brands to re-think how they cater to an audience that is open to a healthier lifestyle, on a more flexible route. Many people find being a flexitarian appealing because […]
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Why Frozen Foods are Winning in the Grocery Aisles
Frozen foods are gaining traction as kitchen staples for many reasons: convenience, a long shelf life, and an abundance of healthy food options. This was especially the case in 2020, but the pandemic is not the only reason why frozen dinners, side dishes, pizza, appetizers, ice cream, and other frozen foods sales are rising. Several […]
5 Digital Tools All CPG Brands Should Consider
The recent pandemic has created a massive shift in consumer shopping habits, with online channels emerging as the clear victors. Established online grocery services like Instacart and Shipt, along with digital upstart RangeMe, are disrupting grocery retailing in ways that weren’t imaginable a few years ago. Here are five marketing strategies consumer packaged goods (CPG) […]
Why You May Need a CPG Package Redesign
CPG companies have a lot at stake when it comes to their brand image, and certainly, one of the most important details is brand packaging. It is not only the first impression consumers see at the store level, but the product must ultimately hold persuasive sway in order to land in shopping carts. Changing your […]
How Retailers Can Affect Shopping Behavior In-Stores
Being a retailer is more than having a great product at a competitive price. It’s also about acquiring new customers and retaining the ones you already have to grow your retail business. If you have a brick-and-mortar store, the good news is that there are plenty of in-store and digital ways to market your business […]
CPG Trends & Tactics to Lookout for in 2021
2020 will be remembered as one for the record books. Through it all, the CPG industry faced an unstoppable virus and held strong by adopting novel ways to satisfy shifting consumer behavior and tastes. These 21 digital platforms, marketing tactics, and consumer trends are what CPG companies and retailers can count on to improve their […]