Alliance Sales and Marketing teamed up with Arengail Samarita from Unreal Snacks to bring relief packages to frontline workers in New York City and surrounding areas during the pandemic. What started as a small project to show gratitude, grew to become a large initiative. Michelle Porter, the Retail Sales Specialist at Alliance, reached out to […]
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New Spring Products To Look Out For In Grocery Stores
In early March, Expo West 2020 was canceled due to COVID-19. Expo West is the world’s largest natural, organic, and healthy products trade show. The annual show provides opportunities to brokers, retailers, brand owners, and others interested in the industry to connect in-person. This was the first time in 40 years the historic Anaheim, CA […]
How Omnichannel Retail Will Affect the Future of Brands
The concept of shopping has evolved since the digital age, causing brands to take an omnichannel business approach to reach their target audiences through a variety of mediums. Omnichannel (multichannel) is a consumer-centered approach that strives to offer a seamless shopping experience through multiple retail channels. With COVID-19 changing the way consumers operate their daily […]
10 Podcasts to Propel Your Entrepreneurial Spirit
Podcasts have become a growing medium in the CPG industry. Several companies and agencies are launching their own food and beverage podcasts to contextualize trends, interview thought leaders, and more. Below are some of the top trending podcasts to listen to if you need some inspiration to get your creative juices flowing. The Food Marketing […]
Functional and Nutritional Products on the Rise
With the spread of COVID-19, more Americans are switching towards natural remedies to improve and boost their immunity. Whether it’s to prevent sickness or simply to get added nutrients, shoppers are rapidly buying functional food and beverage products. The trend of people turning towards buying food and beverage products that promote health benefits has been […]
How CPG Brands Are Responding to COVID-19
Over the past month, amidst the uncertainty caused by COVID-19, it’s been a challenge for companies to connect with consumers, while also keeping their employees safe and their products on shelf. Because most consumers are practicing social distancing and quarantining at home, brands have had to shift, and in some cases completely change, their digital […]