If your food brand is performing well in a product category on grocery store shelves, you may be wondering if it’s time to launch a product line extension. Extending your product line has several strategic benefits including increased profits, customer loyalty, and brand visibility. Line Extension vs. Brand Extension Before diving into this topic, it’s […]
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How to Launch a Food Product
Launching a food product requires a product-market fit, a sustainable profit margin, a brand that differentiates you from your competition, and a strong marketing plan. There are several things to consider before embarking on your journey to startup success: Why are you creating this product? What category are you launching in? What’s in your ingredients […]
A Roadmap to Rebranding Your Company
Companies consider a rebrand because, over time, perceptions change, people change, and ideas change. The brand identity that you developed when you launched may no longer be resonating with your target audience. There are several reasons for a food or beverage brand to consider rebranding as part of their business strategy. When to Consider a […]
What is a Food Broker?
A food broker’s goal is to get your product on the shelf at grocery stores and help you market your product to customers. Alliance Sales and Marketing is a national food broker, headquartered in Charlotte, North Carolina, that represents conventional and natural supermarkets and grocery stores from coast to coast. As a food broker, we […]
8 Trends We Saw At Expo West 2019
Alliance once again headed out west to the world’s largest natural, organic and healthy products event – Expo West 2019! The annual expo is the best place to see new products, new ideas, and industry trends in the natural and organic food categories. This year we identified 8 trends at Expo West, based on our […]