CPG companies have a lot at stake when it comes to their brand image, and certainly, one of the most important details is brand packaging. It is not only the first impression consumers see at the store level, but the product must ultimately hold persuasive sway in order to land in shopping carts. Changing your […]
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How Retailers Can Affect Shopping Behavior In-Stores
Being a retailer is more than having a great product at a competitive price. It’s also about acquiring new customers and retaining the ones you already have to grow your retail business. If you have a brick-and-mortar store, the good news is that there are plenty of in-store and digital ways to market your business […]
CPG Trends & Tactics to Lookout for in 2021
2020 will be remembered as one for the record books. Through it all, the CPG industry faced an unstoppable virus and held strong by adopting novel ways to satisfy shifting consumer behavior and tastes. These 21 digital platforms, marketing tactics, and consumer trends are what CPG companies and retailers can count on to improve their […]
The Evolution of Consumer Shopping Behavior in 2020
As the novel Covid-19 pandemic continues to churn, events like an economic recession and global tariff wars are significantly impacting the retail industry. Overall consumer discretionary spending is down while more consumers avoid restaurants, travel, apparel, and entertaining away from home due to health safety and job security concerns. Along with global events, consumer demographics […]
The Importance of Product Transparency in the Food and Beverage Market
Browsing the grocery aisle virtually or in-store, there are several factors we want to know before tossing items into our cart. Product information such as the ingredients, where it is made, sustainability, allergy concerns, and health benefits can be considered more important than the price. This is especially true for the younger generations who are […]
Transformation Trend: How D2C Brands are Selling Products Via Text
With email, chatbots, Google, Facebook, Instagram, and other social media apps competing for consumer attention, direct-to-consumer (D2C) brands are scrambling for new ways to acquire and retain consumers. One marketing channel outperforming all others is one with a human touch: SMS marketing. There are two ways a consumer brand might consider text messaging. Cookware startup, […]