Marketing is vital to the success of any brand within the food and beverage industry. With competition continuously emerging, food brands are having to utilize a variety of marketing methods across all channels to help promote and maintain a positive brand image to consumers. Some of the most successful and established brands are continuously enhancing […]
Archives for January 2020
The Best Advice from Successful Food Entrepreneurs
Building a successful business has many challenges. Building a successful food business has even more challenges. To help you go from good to great in 2020, we’ve compiled a list of sage advice from some of the most successful leaders in the industry: Not every business decision is an economic one, and success is […]
A-Z: The Complete Glossary of CPG Terms
The CPG industry is continually evolving their vocabulary as innovations with the channels and the industry as whole emerge. Learn more about the industry’s commonly used key phrases and what they mean. A All Commodity Volume (ACV): is a common way to measure the size of a store or retailer by determining the total retail […]
What is Shopper Marketing?
Shopper marketing, one of the original forms of marketing in retail stores, is the idea of creating consumer awareness and interaction with new or existing products. It focuses on the customer in and at the point of purchase, effectively compelling them to purchase goods based on a variety of factors. How do they do this? […]
Appealing to Diet-Conscious Shoppers If You’re Not a Better-For-You Brand
Millennials aren’t the only consumer type looking for healthier options in the grocery store, Gen X and Baby Boomers are also transitioning their diets to be more health centered. In fact, according to Fona International, Baby Boomers are twice more likely than Millennials to prioritize product labels that provide easy-to-understand nutritional information. With consumers demanding […]