Browsing the grocery aisle virtually or in-store, there are several factors we want to know before tossing items into our cart. Product information such as the ingredients, where it is made, sustainability, allergy concerns, and health benefits can be considered more important than the price. This is especially true for the younger generations who are […]
Archives for November 2020
Transformation Trend: How D2C Brands are Selling Products Via Text
With email, chatbots, Google, Facebook, Instagram, and other social media apps competing for consumer attention, direct-to-consumer (D2C) brands are scrambling for new ways to acquire and retain consumers. One marketing channel outperforming all others is one with a human touch: SMS marketing. There are two ways a consumer brand might consider text messaging. Cookware startup, […]