Navigating Success: Proven Strategies for Emerging Brands in the Consumer Products Goods Industry
In today’s highly competitive consumer products goods (CPG) industry, emerging brands face both exciting opportunities and significant challenges. As consumers continue to seek innovative, sustainable, and high-quality products, new brands have the potential to thrive. However, success in the CPG sector requires careful planning, adaptability, and a deep understanding of consumer behavior. In this blog, […]
2024 Trends Shaping the Future of the CPG Industry
The consumer packaged goods (CPG) industry is no stranger to change. With each passing year, new consumer preferences, technological advancements, and market dynamics shape the trajectory of this fast-paced sector. As we step into 2024, it’s essential to explore the trends that are poised to define the future of the CPG industry. From personalized marketing […]
Alliance Marketing Awarded for Website Design, Rebranding Effort, and Client Packaging Work
CHARLOTTE, NC. August 2023 – Alliance Marketing announced their achievement in winning awards for website design, a rebranding effort, and for client packaging work. The 2023 dotComm Awards honored the team with Gold in the festival/events category for their Giant Food National BBQ Battle Website , a site developed for the Giant National BBQ Battle […]
Building Brand Visibility in a Digital World
In today’s hyperconnected digital age, consumer packaged goods (CPG) brands face an ever-growing challenge to stand out in an increasingly crowded marketplace. With the rise of e-commerce and social media, consumers are bombarded with an overwhelming number of products and options. To succeed, CPG brands must leverage branding basics such as logos, packaging, and design […]
Leveraging AI in Your Industry
The development of artificial intelligence technologies has significantly changed the consumer-packaged goods (CPG) sector in recent years. Businesses around the world are constantly looking for methods to use this technology to obtain a competitive advantage as the competition increases. With the help of AI, marketers are gaining insight into consumer behavior, providing efficiency in supply […]
Alliance Sales & Marketing Named Agency of Record
WASHINGTON, D.C. June 2023 – Back for its 31st year, the Giant National Capital BBQ Battle is happening from June 24-25 on Historic Pennsylvania Avenue in Washington, D.C. This year, nostalgia has been a key component in the planning and development process, as the first Giant BBQ Battle event started in the early 90s. Leaning […]
How Content Marketing Can Help Achieve Brand Goals
Content creation has now become a top priority for marketers around the world. Developing engaging and consistent content truly impacts the consumer shopping experience. Businesses in every industry should have a unique voice and style across their distribution channels. This builds trust and credibility as it strengthens your reputation in the saturated market. However, why […]
The Creative Process Behind the Alliance Sales & Marketing Rebrand
There comes a point where you should ask yourself if your current branding is resonating with your target audience. At Alliance, we asked ourselves that same question; igniting the mission to create our new brand identity. Our marketing team followed a 4D creative process: Discovery, Design, Develop, and Deploy to revamp our website, logo, and […]
Innovation that Excites: Expo West 2023
Innovation that Excites: Expo West 2023 With over 65,000 attendees and 3,000 exhibitors, Expo is always one of the CPG industries largest events. Part of the New Hope Network family of brands, the event highlighted products that prioritize nutrition, transparency, sustainability, and convenience. Industry professionals from all over the country attend to learn more about […]
The Best CPG Trade Shows Worth Attending in 2023
Make your impact during the most popular industry events of this year. Trade shows are a great opportunity to launch a new product, or even a rebrand. Located throughout the year and across the country, you can find different conventions that fit your product niche. Here is a list of trade shows that will be […]