Why Omnichannel Marketing Can Grow Your Brand
Since last year, there has been a shift in more brands moving towards a direct-to-consumer (D2C) business strategy. Companies see the benefits of manufacturing, marketing, and distributing their own products as the number of internet platforms grows. Businesses that utilize this strategy ship products directly to consumers or retailers. There are many brands have also […]
The Age of the Conscious Consumer
With the recent global pandemic and the rise of social justice movements, conscious consumerism has taken over the retail space. B2B and B2C brands now must recognize the demands of the mindful shopper. There are many organizations that had to shift their brand’s purpose and operations. As technology is continuing to improve, more than ever […]
The Power of Big Data and Advanced Analytics Within the CPG Industry
In today’s ever-changing market, it’s important to stay ahead of the curve. When it comes to making key decisions, business executives are relying on data. Brands that utilize data and analytics are constantly evolving and improving in the industry. The CPG industry generates massive amounts of data which can be used for driving your brand’s […]
How CPG Brands Are Moving Towards Sustainable Options
It is no secret that sustainability has become an important component of business strategies worldwide. Organizations everywhere are now incorporating ethical initiatives to help better the environment and their customer’s lifestyles. As preferences evolve toward conscious consumption, it’s critical that firms discover ways to incorporate sustainability into their operations. Sustainability Within the Industry The corporate […]
Perfecting Your CPG Presentation: How to Win at Retailers
One of the most successful ways to grow your brand is getting your product sold at major retailers. The following is an excerpt from a webinar presented by Alliance Sales and Marketing and Social Nature. Topics in this article include: Creating a winning sales presentation The power of capturing consumer insights What to include in […]
The Best CPG and Food Trade Shows to Attend in 2022
Whether you are a new, emerging food brand or a beloved American pantry staple, the food industry is full of opportunities for education, innovation, and networking. Here are the best trade shows and conventions to attend this year. 2022 KeHe Summer Show: New Orleans, LA, January 26-February 11, 2022 Add to calendar AppleGoogle Outlook Yahoo […]
5 Ways to Tell a Compelling Brand Story with Video
Some people may say that the story behind your brand is not necessary for people to know, that it’s frivolous to dive into anything besides the product that you’re putting out there. However, communicating the story that got you to where you are humanizes your company and allows the consumer to feel more personally connected […]
Measuring & Sustaining CPG Brand Growth
Whether you are a new-and-emerging brand or a traditional family favorite, it’s hard to stand out in today’s landscape of ever-changing shopping habits and shifting consumer trends. As a brand, how should you measure success to determine if you’re on the right track for long-term growth? According to Nielsen, 30,000 new consumer packaged goods launch […]
10 Styling Tips for Food Photography
It’s easy to be overwhelmed on your first attempt to capture captivating food photos for social media. From lighting to props to product placements, there are many elements to consider when styling food photography for your CPG brand. What are some secrets to making those dishes look so good that you want to reach through […]
How to Maximize the Acquisition Value for Your CPG Brand
For many food and beverage startups, the ultimate goal is to sell your brand to a larger conglomerate. Chances are, regardless of if you’re in year one or year five of your business venture, you’ve already put in a lot of blood, sweat, and tears. Wouldn’t it be peachy if you could cash in and […]