6 Creative Package Design Examples
Have you ever been to the grocery store with your list in hand and left with more items than you needed? Was it a deal that was simply too good to miss, or was it because the packaging was unique and stood out to you enough to make you want to try a brand new […]
How to Build a Brand that Stands Out on Shelf
Launching a brand in 2021 is challenging. As a business, you’re not only competing with brands on shelf at a local retailer, you’re also competing with brands who are constantly serving digital ads, leveraging influencers, and using paid and earned media to get your attention. How are you supposed to stand out in the crowd? […]
5 Food Videography Tips to Enhance Your Content
There is nothing more satisfying than watching a video of delicious, drool-worthy food when it pops up on your screen. Whether it’s a melty cheese pull or watching a chef who’s mastered challenging culinary techniques, a video recorded through an artistic lens will leave your mouth watering. Have you ever wondered what it takes to […]
How to Leverage the Subscription Service Model
It’s no surprise that when subscription services emerged, consumers adjusted and adapted to that lifestyle. From treat-yourself boxes like FabFitFun, to monthly subscriptions for routine care like Dollar Shave Club, these services are becoming more and more favored by consumers. Why? Convenience continues to be a priority for most shoppers and the more seamless the […]
The Importance of Identifying Your CPG Brand Voice
What is a Brand Voice and Why Does It Matter? A brand voice is the go-to resource for determining how your company interacts with others across all channels. Think of your brand’s voice as the ultimate influencer, one that is consistent in tone and personality, which in turn shapes what consumers say and think of […]
How Brands Can Take Advantage of the Flexitarian Diet Trend
A flexitarian diet is more about choosing healthy options than adhering to a strict diet. This way of eating opens the doors for new and legacy brands to re-think how they cater to an audience that is open to a healthier lifestyle, on a more flexible route. Many people find being a flexitarian appealing because […]
Why Frozen Foods are Winning in the Grocery Aisles
Frozen foods are gaining traction as kitchen staples for many reasons: convenience, a long shelf life, and an abundance of healthy food options. This was especially the case in 2020, but the pandemic is not the only reason why frozen dinners, side dishes, pizza, appetizers, ice cream, and other frozen foods sales are rising. Several […]
How Retailers Can Affect Shopping Behavior In-Stores
Being a retailer is more than having a great product at a competitive price. It’s also about acquiring new customers and retaining the ones you already have to grow your retail business. If you have a brick-and-mortar store, the good news is that there are plenty of in-store and digital ways to market your business […]
CPG Trends & Tactics to Lookout for in 2021
2020 will be remembered as one for the record books. Through it all, the CPG industry faced an unstoppable virus and held strong by adopting novel ways to satisfy shifting consumer behavior and tastes. These 21 digital platforms, marketing tactics, and consumer trends are what CPG companies and retailers can count on to improve their […]
The Evolution of Consumer Shopping Behavior in 2020
As the novel Covid-19 pandemic continues to churn, events like an economic recession and global tariff wars are significantly impacting the retail industry. Overall consumer discretionary spending is down while more consumers avoid restaurants, travel, apparel, and entertaining away from home due to health safety and job security concerns. Along with global events, consumer demographics […]