How to Educate Consumers When Introducing a New Brand Category
Introducing a new product category can be both exciting and daunting at the same time. You have this great product idea, but how do you market it as a category disruptor? Take Keurig as an example, the company created an easy-brew coffee machine utilizing its “K-Cups” which transformed consumer’s daily coffee-making habits. When launching a […]
What Are the Best Careers in the CPG Industry?
Have you ever thought about pursuing a career in the consumer product goods industry? Want to find out what it’s all about? Careers in CPG are thriving. A CPG industry employee’s average income is $4,000 more than the national average ($64,700 vs. $60,700), reports the GMA. Additionally, according to CBA, the CPG industry supports a […]
CPG Brands Come Together to Bring Joy to Frontline Workers
Alliance Sales and Marketing teamed up with Arengail Samarita from Unreal Snacks to bring relief packages to frontline workers in New York City and surrounding areas during the pandemic. What started as a small project to show gratitude, grew to become a large initiative. Michelle Porter, the Retail Sales Specialist at Alliance, reached out to […]
New Spring Products To Look Out For In Grocery Stores
In early March, Expo West 2020 was canceled due to COVID-19. Expo West is the world’s largest natural, organic, and healthy products trade show. The annual show provides opportunities to brokers, retailers, brand owners, and others interested in the industry to connect in-person. This was the first time in 40 years the historic Anaheim, CA […]
How Omnichannel Retail Will Affect the Future of Brands
The concept of shopping has evolved since the digital age, causing brands to take an omnichannel business approach to reach their target audiences through a variety of mediums. Omnichannel (multichannel) is a consumer-centered approach that strives to offer a seamless shopping experience through multiple retail channels. With COVID-19 changing the way consumers operate their daily […]
10 Podcasts to Propel Your Entrepreneurial Spirit
Podcasts have become a growing medium in the CPG industry. Several companies and agencies are launching their own food and beverage podcasts to contextualize trends, interview thought leaders, and more. Below are some of the top trending podcasts to listen to if you need some inspiration to get your creative juices flowing. The Food Marketing […]
Functional and Nutritional Products on the Rise
With the spread of COVID-19, more Americans are switching towards natural remedies to improve and boost their immunity. Whether it’s to prevent sickness or simply to get added nutrients, shoppers are rapidly buying functional food and beverage products. The trend of people turning towards buying food and beverage products that promote health benefits has been […]
How CPG Brands Are Responding to COVID-19
Over the past month, amidst the uncertainty caused by COVID-19, it’s been a challenge for companies to connect with consumers, while also keeping their employees safe and their products on shelf. Because most consumers are practicing social distancing and quarantining at home, brands have had to shift, and in some cases completely change, their digital […]
Things to Know Before Selling Your CPG Product on Amazon
Amazon has revolutionized the online marketplace, becoming the top e-commerce platform in the United States. In 2018, the online retailer’s dollar share of the U.S. e-commerce market reached 49 percent, making it responsible for 5 percent of all retail spending across the country. CPG brands are expanding their sales channels to include Amazon marketplace because […]
Transformation Trends: Sustainable Egg Carton Packaging
Throughout the years, many companies have shifted towards sustainable business practices to reduce waste. Popular food and beverage brands are switching to reusable and eco-friendly packaging to help decrease their environmental footprint alongside meeting consumer needs. In a recent survey conducted by CSG, 70 percent of individuals find sustainability “somewhat important” to them and 47 […]