What is Shopper Marketing?
Shopper marketing, one of the original forms of marketing in retail stores, is the idea of creating consumer awareness and interaction with new or existing products. It focuses on the customer in and at the point of purchase, effectively compelling them to purchase goods based on a variety of factors. How do they do this? […]
Appealing to Diet-Conscious Shoppers If You’re Not a Better-For-You Brand
Millennials aren’t the only consumer type looking for healthier options in the grocery store, Gen X and Baby Boomers are also transitioning their diets to be more health centered. In fact, according to Fona International, Baby Boomers are twice more likely than Millennials to prioritize product labels that provide easy-to-understand nutritional information. With consumers demanding […]
Are Seasonal and Limited-Edition Products Worth It?
Business of all sizes, from big corporations to small-local businesses, are extending their product lines by offering limited-edition products throughout the year. Consumers associate certain times of the year with certain flavors or aromas; one of the most popular being the fall time favorite, pumpkin spice. As seasons change, CPG companies are rolling out new […]
What are the Most Popular Food Certifications?
Food certifications and labels are used on nearly every product in grocery stores nationwide. These certifications are issued by third party companies to verify that the products, methods, and systems used by the product’s manufacturer are meeting various food safety standards. There are a variety of third-party organizations that test and certify these products—ranging from […]
Maximize Sales with Multi-Lingual Paid Social Ads
Marketing is getting more robust in this digital age and it will only get more competitive as time proceeds. Social media marketing is one the most useful forms of brand endorsement any business, in any vertical, can utilize. But in order to continue to reach consumers in today’s world, cross cultural marketing should be a […]
Transformation Trends: Kroger Logo Rebrand
Last month, The Kroger Co. debuted their new logo and slogan, “Fresh For Everyone.” They are re-positioning their brand identity to focus on their “Food First” culture initiative. New Mixed With the Old Being that Kroger is one of the largest and oldest grocery retailers nationally, they still wanted to maintain some element of their […]
Should You Consider the Convenience Channel?
Over the past few years, U.S. convenience stores have achieved impressive growth compared to other retail channels. According to the National Association of Convenience Stores, 2018 marked the sixteenth year of record in-store sales for the convenience channel. Annual revenue rose 2.2% year over year, hitting $232.2 billion. More and more consumers are trying to […]
The Growth of Gluten-Free Diets in America
According to Statista Research, the gluten-free product market is expected to reach $7.59 billion by 2020. Just two short years ago in 2017, it was valued at $4.72 billion—that’s an expected growth rate of over 7%! To help understand what’s powering this growth, we’re going to take a closer look at the category in honor […]
15 Memorable Moments from Our First 15 Years
Alliance Sales and Marketing was founded fifteen years ago in Charlotte, North Carolina. Since our inception in 2004, we’ve grown startups into household names, reinvigorated legacy brands, opened over a dozen offices nationwide, and given back to our local communities through our corporate volunteer program, Alliance Cares. Our passion and our people have powered our […]
2019 Expo East Trends
Natural Products Expo East wrapped up earlier this month with over 1,550 brands presenting to an estimated 29,000 attendees about the latest and greatest innovations in natural foods and beverages. The annual organic and natural food convention was held again this year at Baltimore Convention Center, though next year will be the first year in Philadelphia. Several Alliance Natural associates […]