The Best CPG Trade Shows to Attend in 2026
Top CPG Trade Shows to Attend in 2026 The Consumer Packaged Goods (CPG) industry thrives on connection, innovation, and staying ahead of evolving market trends. For brands looking to expand their retail footprint, forge strategic partnerships, and showcase new products, attending key trade shows remains one of the most valuable investments you can make. As […]
The Best CPG Trade Shows to Attend in 2025
Maximize your impact in the Consumer Packaged Goods (CPG) industry by attending the top trade shows in 2025. Whether launching a new product or refreshing your brand, these events provide a powerful platform to connect with buyers, press, and industry peers across the U.S. Each of these trade shows offers unique insights and networking opportunities, […]
Alliance Sales & Marketing Announces Winner of Jumpstart Jam:
Celebrating 20 Years with Pitch Slam Event Charlotte, North Carolina (July 29th, 2024) — This past week, Alliance Sales & Marketing, a leading force in the consumer packaged goods (CPG) industry, celebrated a significant milestone by hosting its first-ever pitch slam event, “Jumpstart Jam,” in honor of the company’s 20th anniversary. The event brought together […]
Alliance Sales and Marketing to Host Inaugural Jumpstart Jam Pitch Slam
Emerging brands are invited to apply for a chance to win $250K in brokerage and marketing services Charlotte, North Carolina (April 1st, 2024) — Alliance Sales and Marketing, a pioneering force in connecting consumer product brands with retailers for over two decades, in sponsorship partnership with SPINS®, a leading provider of data and insights for […]
Alliance Sales and Marketing Celebrates 20th Anniversary
Celebrating two decades of connecting consumer product brands to retailers, Alliance Sales and Marketing proudly announces its 20th anniversary milestone this year. Founded in 2004 by CEO Scott Anderson and four co-founders, the Charlotte-based company has been a beacon of innovation in the food brokerage industry since its inception.
Why Retailers Prefer Working With Food Brokers
Grocery Retailer Stores are Highly Competitive The consumer grocery sector is busier and more competitive than ever. Over 40,000 grocery storefronts exist in the U.S., including supermarkets, natural or gourmet stores, specialty stores, warehouses, supercenters, club stores, and military commissaries. In addition to online retailers like Amazon Fresh and Thrive Market, offering ease and […]
Should You Consider Offering a Service Alongside Your Product?
Over the past few years, brands have attempted to enhance their business model to include both products and services. Some brands like Nike and RedBull succeeded, while others did not. While having a multi-touchpoint approach can yield great profit revenue, it has to be fit for your business and brand. Consider the following before you […]
How to Educate Consumers When Introducing a New Brand Category
Introducing a new product category can be both exciting and daunting at the same time. You have this great product idea, but how do you market it as a category disruptor? Take Keurig as an example, the company created an easy-brew coffee machine utilizing its “K-Cups” which transformed consumer’s daily coffee-making habits. When launching a […]
What Are the Best Careers in the CPG Industry?
Have you ever thought about pursuing a career in the consumer product goods industry? Want to find out what it’s all about? Careers in CPG are thriving. A CPG industry employee’s average income is $4,000 more than the national average ($64,700 vs. $60,700), reports the GMA. Additionally, according to CBA, the CPG industry supports a […]
CPG Brands Come Together to Bring Joy to Frontline Workers
Alliance Sales and Marketing teamed up with Arengail Samarita from Unreal Snacks to bring relief packages to frontline workers in New York City and surrounding areas during the pandemic. What started as a small project to show gratitude, grew to become a large initiative. Michelle Porter, the Retail Sales Specialist at Alliance, reached out to […]