New Spring Products To Look Out For In Grocery Stores
In early March, Expo West 2020 was canceled due to COVID-19. Expo West is the world’s largest natural, organic, and healthy products trade show. The annual show provides opportunities to brokers, retailers, brand owners, and others interested in the industry to connect in-person. This was the first time in 40 years the historic Anaheim, CA […]
How Omnichannel Retail Will Affect the Future of Brands
The concept of shopping has evolved since the digital age, causing brands to take an omnichannel business approach to reach their target audiences through a variety of mediums. Omnichannel (multichannel) is a consumer-centered approach that strives to offer a seamless shopping experience through multiple retail channels. With COVID-19 changing the way consumers operate their daily […]
10 Podcasts to Propel Your Entrepreneurial Spirit
Podcasts have become a growing medium in the CPG industry. Several companies and agencies are launching their own food and beverage podcasts to contextualize trends, interview thought leaders, and more. Below are some of the top trending podcasts to listen to if you need some inspiration to get your creative juices flowing. The Food Marketing […]
Functional and Nutritional Products on the Rise
With the spread of COVID-19, more Americans are switching towards natural remedies to improve and boost their immunity. Whether it’s to prevent sickness or simply to get added nutrients, shoppers are rapidly buying functional food and beverage products. The trend of people turning towards buying food and beverage products that promote health benefits has been […]
How CPG Brands Are Responding to COVID-19
Over the past month, amidst the uncertainty caused by COVID-19, it’s been a challenge for companies to connect with consumers, while also keeping their employees safe and their products on shelf. Because most consumers are practicing social distancing and quarantining at home, brands have had to shift, and in some cases completely change, their digital […]
Transformation Trends: Sustainable Egg Carton Packaging
Throughout the years, many companies have shifted towards sustainable business practices to reduce waste. Popular food and beverage brands are switching to reusable and eco-friendly packaging to help decrease their environmental footprint alongside meeting consumer needs. In a recent survey conducted by CSG, 70 percent of individuals find sustainability “somewhat important” to them and 47 […]
Should You Consider the Convenience Channel?
Over the past few years, U.S. convenience stores have achieved impressive growth compared to other retail channels. According to the National Association of Convenience Stores, 2018 marked the sixteenth year of record in-store sales for the convenience channel. Annual revenue rose 2.2% year over year, hitting $232.2 billion. More and more consumers are trying to […]
15 Memorable Moments from Our First 15 Years
Alliance Sales and Marketing was founded fifteen years ago in Charlotte, North Carolina. Since our inception in 2004, we’ve grown startups into household names, reinvigorated legacy brands, opened over a dozen offices nationwide, and given back to our local communities through our corporate volunteer program, Alliance Cares. Our passion and our people have powered our […]
How to Launch a Food Product
Launching a food product requires a product-market fit, a sustainable profit margin, a brand that differentiates you from your competition, and a strong marketing plan. There are several things to consider before embarking on your journey to startup success: Why are you creating this product? What category are you launching in? What’s in your ingredients […]
A Roadmap to Rebranding Your Company
Companies consider a rebrand because, over time, perceptions change, people change, and ideas change. The brand identity that you developed when you launched may no longer be resonating with your target audience. There are several reasons for a food or beverage brand to consider rebranding as part of their business strategy. When to Consider a […]