Maximize Sales with Multi-Lingual Paid Social Ads
Marketing is getting more robust in this digital age and it will only get more competitive as time proceeds. Social media marketing is one the most useful forms of brand endorsement any business, in any vertical, can utilize. But in order to continue to reach consumers in today’s world, cross cultural marketing should be a […]
Transformation Trends: Kroger Logo Rebrand
Last month, The Kroger Co. debuted their new logo and slogan, “Fresh For Everyone.” They are re-positioning their brand identity to focus on their “Food First” culture initiative. New Mixed With the Old Being that Kroger is one of the largest and oldest grocery retailers nationally, they still wanted to maintain some element of their […]
Should You Consider the Convenience Channel?
Over the past few years, U.S. convenience stores have achieved impressive growth compared to other retail channels. According to the National Association of Convenience Stores, 2018 marked the sixteenth year of record in-store sales for the convenience channel. Annual revenue rose 2.2% year over year, hitting $232.2 billion. More and more consumers are trying to […]
2019 Expo East Trends
Natural Products Expo East wrapped up earlier this month with over 1,550 brands presenting to an estimated 29,000 attendees about the latest and greatest innovations in natural foods and beverages. The annual organic and natural food convention was held again this year at Baltimore Convention Center, though next year will be the first year in Philadelphia. Several Alliance Natural associates […]
What Are The Benefits of a Product Line Extension?
If your food brand is performing well in a product category on grocery store shelves, you may be wondering if it’s time to launch a product line extension. Extending your product line has several strategic benefits including increased profits, customer loyalty, and brand visibility. Line Extension vs. Brand Extension Before diving into this topic, it’s […]
A Roadmap to Rebranding Your Company
Companies consider a rebrand because, over time, perceptions change, people change, and ideas change. The brand identity that you developed when you launched may no longer be resonating with your target audience. There are several reasons for a food or beverage brand to consider rebranding as part of their business strategy. When to Consider a […]
What is a Food Broker?
A food broker’s goal is to get your product on the shelf at grocery stores and help you market your product to customers. Alliance Sales and Marketing is a national food broker, headquartered in Charlotte, North Carolina, that represents conventional and natural supermarkets and grocery stores from coast to coast. As a food broker, we […]
8 Trends We Saw At Expo West 2019
Alliance once again headed out west to the world’s largest natural, organic and healthy products event – Expo West 2019! The annual expo is the best place to see new products, new ideas, and industry trends in the natural and organic food categories. This year we identified 8 trends at Expo West, based on our […]