How to Educate Consumers When Introducing a New Brand Category
Introducing a new product category can be both exciting and daunting at the same time. You have this great product idea, but how do you market it as a category disruptor? Take Keurig as an example, the company created an easy-brew coffee machine utilizing its “K-Cups” which transformed consumer’s daily coffee-making habits. When launching a […]
Functional and Nutritional Products on the Rise
With the spread of COVID-19, more Americans are switching towards natural remedies to improve and boost their immunity. Whether it’s to prevent sickness or simply to get added nutrients, shoppers are rapidly buying functional food and beverage products. The trend of people turning towards buying food and beverage products that promote health benefits has been […]
The Growth of Gluten-Free Diets in America
According to Statista Research, the gluten-free product market is expected to reach $7.59 billion by 2020. Just two short years ago in 2017, it was valued at $4.72 billion—that’s an expected growth rate of over 7%! To help understand what’s powering this growth, we’re going to take a closer look at the category in honor […]
What is a Food Broker?
A food broker’s goal is to get your product on the shelf at grocery stores and help you market your product to customers. Alliance Sales and Marketing is a national food broker, headquartered in Charlotte, North Carolina, that represents conventional and natural supermarkets and grocery stores from coast to coast. As a food broker, we […]