The Best CPG Trade Shows to Attend in 2026
Top CPG Trade Shows to Attend in 2026 The Consumer Packaged Goods (CPG) industry thrives on connection, innovation, and staying ahead of evolving market trends. For brands looking to expand their retail footprint, forge strategic partnerships, and showcase new products, attending key trade shows remains one of the most valuable investments you can make. As […]
The Best CPG Trade Shows to Attend in 2025
Maximize your impact in the Consumer Packaged Goods (CPG) industry by attending the top trade shows in 2025. Whether launching a new product or refreshing your brand, these events provide a powerful platform to connect with buyers, press, and industry peers across the U.S. Each of these trade shows offers unique insights and networking opportunities, […]
Alliance Sales and Marketing to Host Inaugural Jumpstart Jam Pitch Slam
Emerging brands are invited to apply for a chance to win $250K in brokerage and marketing services Charlotte, North Carolina (April 1st, 2024) — Alliance Sales and Marketing, a pioneering force in connecting consumer product brands with retailers for over two decades, in sponsorship partnership with SPINS®, a leading provider of data and insights for […]
Alliance Sales and Marketing Celebrates 20th Anniversary
Celebrating two decades of connecting consumer product brands to retailers, Alliance Sales and Marketing proudly announces its 20th anniversary milestone this year. Founded in 2004 by CEO Scott Anderson and four co-founders, the Charlotte-based company has been a beacon of innovation in the food brokerage industry since its inception.
The Growing Importance of Clean Label in Today’s Consumer Packaged Goods
In the ever-evolving landscape of consumer preferences, the “clean label” movement has emerged as a significant trend within the consumer packaged goods (CPG) industry. But what does “clean label” really entail, and why is it becoming crucial for CPG brands to adopt this approach?
Leveraging AI in Your Industry
The development of artificial intelligence technologies has significantly changed the consumer-packaged goods (CPG) sector in recent years. Businesses around the world are constantly looking for methods to use this technology to obtain a competitive advantage as the competition increases. With the help of AI, marketers are gaining insight into consumer behavior, providing efficiency in supply […]
How Content Marketing Can Help Achieve Brand Goals
Content creation has now become a top priority for marketers around the world. Developing engaging and consistent content truly impacts the consumer shopping experience. Businesses in every industry should have a unique voice and style across their distribution channels. This builds trust and credibility as it strengthens your reputation in the saturated market. However, why […]
Innovation that Excites: Expo West 2023
Innovation that Excites: Expo West 2023 With over 65,000 attendees and 3,000 exhibitors, Expo is always one of the CPG industries largest events. Part of the New Hope Network family of brands, the event highlighted products that prioritize nutrition, transparency, sustainability, and convenience. Industry professionals from all over the country attend to learn more about […]
Maintaining Focus in Your Brand Strategy
People who make clear goals for themselves typically perform better than those who don’t. Applying this approach into business works the same. Prioritizing goals either in your professional or personal life makes a difference in the long run as you are only focusing on what matters most. As the year comes to an end, planning […]
The Short Guide to Influencer Marketing
The reign of social media has become every digital marketer’s opportunity to grow their brand. As consumers are constantly online, it’s important for brands to leverage platforms like Facebook, Instagram, Pinterest, and especially TikTok. TikTok’s popularity has grown exponentially over the past two years, as influencers have taken over the online space. This social platform […]