The Age of the Conscious Consumer
With the recent global pandemic and the rise of social justice movements, conscious consumerism has taken over the retail space. B2B and B2C brands now must recognize the demands of the mindful shopper. There are many organizations that had to shift their brand’s purpose and operations. As technology is continuing to improve, more than ever […]
The Power of Big Data and Advanced Analytics Within the CPG Industry
In today’s ever-changing market, it’s important to stay ahead of the curve. When it comes to making key decisions, business executives are relying on data. Brands that utilize data and analytics are constantly evolving and improving in the industry. The CPG industry generates massive amounts of data which can be used for driving your brand’s […]
How Product Personalization Impacts CPG Brands
By all accounts, the current marketplace is cluttered, making it difficult for brands to differentiate themselves from the competition. Consumers have more choices than ever over what, how, when, and why they’re buying from a particular brand. With so many mass-produced products, etail boutiques, and big-box retail stores competing for attention, the case for personalized […]
CPG Brands Come Together to Bring Joy to Frontline Workers
Alliance Sales and Marketing teamed up with Arengail Samarita from Unreal Snacks to bring relief packages to frontline workers in New York City and surrounding areas during the pandemic. What started as a small project to show gratitude, grew to become a large initiative. Michelle Porter, the Retail Sales Specialist at Alliance, reached out to […]
10 Podcasts to Propel Your Entrepreneurial Spirit
Podcasts have become a growing medium in the CPG industry. Several companies and agencies are launching their own food and beverage podcasts to contextualize trends, interview thought leaders, and more. Below are some of the top trending podcasts to listen to if you need some inspiration to get your creative juices flowing. The Food Marketing […]
How CPG Brands Are Responding to COVID-19
Over the past month, amidst the uncertainty caused by COVID-19, it’s been a challenge for companies to connect with consumers, while also keeping their employees safe and their products on shelf. Because most consumers are practicing social distancing and quarantining at home, brands have had to shift, and in some cases completely change, their digital […]