The Power of Big Data and Advanced Analytics Within the CPG Industry
In today’s ever-changing market, it’s important to stay ahead of the curve. When it comes to making key decisions, business executives are relying on data. Brands that utilize data and analytics are constantly evolving and improving in the industry. The CPG industry generates massive amounts of data which can be used for driving your brand’s […]
How CPG Brands Are Moving Towards Sustainable Options
It is no secret that sustainability has become an important component of business strategies worldwide. Organizations everywhere are now incorporating ethical initiatives to help better the environment and their customer’s lifestyles. As preferences evolve toward conscious consumption, it’s critical that firms discover ways to incorporate sustainability into their operations. Sustainability Within the Industry The corporate […]
What is H-E-B Doing Right as Top U.S. Grocery Retailer in 2020?
With H-E-B winning the Dunnhumby award earlier this year, there have been many questions and conversations around the win. How did this supermarket, primarily in the Texas region, beat out nationwide retailers? There are many initiatives and reasons as to why H-E-B is growing in popularity among consumers and winning over shoppers. Texas Roots Driven […]
A-Z: The Complete Glossary of CPG Terms
The CPG industry is continually evolving their vocabulary as innovations with the channels and the industry as whole emerge. Learn more about the industry’s commonly used key phrases and what they mean. A All Commodity Volume (ACV): is a common way to measure the size of a store or retailer by determining the total retail […]
2019 Expo East Trends
Natural Products Expo East wrapped up earlier this month with over 1,550 brands presenting to an estimated 29,000 attendees about the latest and greatest innovations in natural foods and beverages. The annual organic and natural food convention was held again this year at Baltimore Convention Center, though next year will be the first year in Philadelphia. Several Alliance Natural associates […]
What Are The Benefits of a Product Line Extension?
If your food brand is performing well in a product category on grocery store shelves, you may be wondering if it’s time to launch a product line extension. Extending your product line has several strategic benefits including increased profits, customer loyalty, and brand visibility. Line Extension vs. Brand Extension Before diving into this topic, it’s […]
8 Trends We Saw At Expo West 2019
Alliance once again headed out west to the world’s largest natural, organic and healthy products event – Expo West 2019! The annual expo is the best place to see new products, new ideas, and industry trends in the natural and organic food categories. This year we identified 8 trends at Expo West, based on our […]