With email, chatbots, Google, Facebook, Instagram, and other social media apps competing for consumer attention, direct-to-consumer (D2C) brands are scrambling for new ways to acquire
The Keto Diet The ketogenic diet—shortened to keto—is a high fat, low-carbohydrate eating plan. First used to treat epilepsy in the 1920s and 1930s, this
The idea of disrupting a category can be daunting. How does a brand accomplish that? Is it a goal they have to start with from
Disruptors in the marketplace are innovators or non-industry insiders that offer a similar product but in a different way. Disruptors are not obstructive to the
Alliance Sales and Marketing teamed up with Arengail Samarita from Unreal Snacks to bring relief packages to frontline workers in New York City and surrounding
In early March, Expo West 2020 was canceled due to COVID-19. Expo West is the world’s largest natural, organic, and healthy products trade show. The
The concept of shopping has evolved since the digital age, causing brands to take an omnichannel business approach to reach their target audiences through a
Podcasts have become a growing medium in the CPG industry. Several companies and agencies are launching their own food and beverage podcasts to contextualize trends,
With the spread of COVID-19, more Americans are switching towards natural remedies to improve and boost their immunity. Whether it’s to prevent sickness or simply
Over the past month, amidst the uncertainty caused by COVID-19, it’s been a challenge for companies to connect with consumers, while also keeping their employees