Alliance Sales and Marketing has the relationships and expertise to scale your brand from coast to coast.
Natural / Specialty
Lean on our team of experts to navigate the ever-changing landscape of the conventional grocery channel.
As a top broker, Alliance is well versed in the nuances of each retailer and knows how to get your brand top placement on shelf. Our passion for growing brands translates across categories—from yogurt to ice cream to bars. We lean on data to create a custom plan that leverages your trade and shopper marketing budget to build customer loyalty. Regardless of where you are on your path to success, we’ll collaborate with you to understand your vision and formulate a winning strategy.
Alliance has a proven track record of winning in the natural / specialty channel.
Over the years, building better-for-you brands has been the foundation for our success as a food broker. We’ve grown brands to less than $10K in sales to an over $600M acquisition. By understanding your vision, we’re able to help you scale at a sustainable rate without compromising the integrity of your brand. Whether your goal is to sell or create a legacy for your family, Alliance is here to help.
Now more than ever, convenience stores are demanding innovation in the form of better-for-you foods.
We’re committed to helping you grow your brand and, often, the convenience channel is part of that calculated strategy. Our team of dedicated professionals call on c-stores across the nation to expand your reach. Get your product in front of consumers who are on the move with Alliance’s expertise.
Don’t hesitate, contact us to learn more about how we win on shelf.
We've got answers
Frequently Asked Questions
1.What do you see with the future of food retailing?
Online shopping is a certain influencer, but with over 35,000 supermarkets in the U.S., you can bet brick and mortar retailers are closer to shoppers’ front doors than anyone else to provide food solutions. Food purchasing is a personal and sensory experience. Many shoppers will still want to play a larger role in their grocery shopping process than clicking and online shopping. Alliance is on the cutting edge of digital, continuously evaluating and studying the market as more shoppers’ purchase decisions are driven by social/digital.
2.What do you see as the future of the industry?
We are excited for the future! The CPG industry is being driven first and foremost by innovation by entrepreneurial brands. Even the large multi brand conglomerates are looking to make their companies more nimble as it pertains to their brand portfolios. This is only going to make the industry more exciting.
3.What is different about Alliance?
We believe in creating meaningful relationships. We don’t believe in a one-size-fits-all formula for success. We don’t believe people should be treated as numbers. We don’t believe in maintaining the status quo. What we do believe is that we should be working to make a better tomorrow.
Our beliefs are the foundation of how we do business.
4.How is your business model adjusting?
We love change! We are constantly assessing the industry and looking for opportunities to innovate. When an opportunity is identified, Alliance can move quickly and make investments today for the future (in both talent and technology) since we are private and debt-free.
5.What retailers do you focus on?
Every retailer in the U.S. that has a food-focus, from the largest segment (Supermarkets) to trend-setting retailers in the Natural Channel. We have close, trusted relationships with national retailers like Kroger, Publix, Whole Foods, Albertson’s, HEB, Hy-Vee, and Wegmans, but also have respected tight-knit relationships with key local and regional retailers in your area.
6.What categories do you focus on?
Our focus is on food. Food is our passion and Alliance has years of experience and proven success in growing food brands.
7.Does it matter that Alliance is privately owned?
Alliance’s focus is growing your brand and continuing to develop innovative ways of going to market, not on financing. While other brokers must devote many of their resources to finding financing or answering to investors, Alliance is able to focus on the one thing that matters to you: growing your brand. Alliance can fully reinvest into resources that stimulate growth and provide client resources you simply won’t find elsewhere.
8.Do you cover the total U.S.?
Yes! We are a nationwide food broker and are proud to be one of the few brokers that can provide this extensive coverage.