Full-Service Marketing for CPG Brands

We build brand loyalty through dynamic omni-channel solutions, promotional campaigns,
and engagements to drive trial and spark conversations online and in store.

Expertise

Through our digital marketing services, we can help brands develop a strong social media presence by outlining transparent KPI-based social initiatives that bridge online engagement to sales transactions.

Maximize your ROI and connect directly with your target audience with the help of our advertising experts using paid solutions to gain demand now.

Connect with our network of influencer, from nano to mega, we have the tools to build strong brand awareness and trust with your target consumer.

Boost your online exposure through our developed SEO strategies utilizing research and scientifically tested data to drive key results on search engines like Google.

Our team will develop an accelerated marketing campaign with high-quality digital content to meet your brands goals and produce optimal ROI.

Through a developed and comprehensive approach, we will help inject creativity into your business approach to produce effective results.

We craft memorable logo designs that helps to establish and strengthen your brand’s identity.

We help capture and conceptualize the vision of your product through unique packaging designs that will stand out on shelves.

Through our creative styling and captivating food photography, your content will be sure to yield consumers’ reactions and hunger.

We can help capture the essence of your brand and products through our high-quality video production and editing services to generate valuable brand videography.

Through captivating designs, we transform brands into compelling identities while creating emotional connections to its audience.

Through an in-depth analysis on your branding and the competitive market, we can identify areas of opportunity to help launch you to the top.

Through our well-connected network and evolved consumer marketing techniques, we can help propel your food or beverage brand into consumer’s hands.

We will develop a proper launch campaign to introduce your new product and channel consumer buzz.

Whether you sell your products on an e-com site or an online marketplace, we can ensure that your products are up to date, optimized, and targeted to your best consumer.

Break the mold at your next new item presentation or category review. Our team of retail experts can ensure your deck leaves a lasting impression.

Meet the Team

Kirsten Barner

Sr. Director, Marketing & Future Forward

Mike Reda

Creative Director

Kelley Brackett

Director, Digital Marketing

Jordan Parks

Graphic Designer

Robert Markus

Innovation Specialist

Khyati Patel

Digital Marketing Strategist

Adam Elsedoudi

Web Developer

Mariah Anderson

Marketing & Corporate Communications

Brian Roth

Data Analyst

Marika Barner

Retailer Marketing

Featured Work

When it comes to participating in retailer marketing opportunities, cost can be a barrier to entry for some emerging and established brands. Alliance overcame that hurdle for our partners by pioneering a program centered around a top trend in conventional grocers, high protein foods. The deliverables of this co-op campaign included an electronic circular email to the most engaged households, and a two-minute promotional spot that will debut this spring on the retailer’s Facebook account and Pinterest page.

ALLIANCE ROLES: We curated brand partnerships and managed retailer outreach and negotiations to develop a complete campaign strategy with a quick timeline. We drove the entire creative development process, including content creation, video production, and construction of supporting graphic assets.

The Power of Retail Marketing

If you’re a CPG brand selling into retailers, retailer marketing is your most powerful tool when it comes to getting your message to the right consumers at the point of purchase. Whether you’re targeting Whole Foods, Publix, Kroger, or a regional chain like Harris Teeter, each retailer has its own playbook of promotional programs.

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Reach New Heights at Retailers & Beyond

Every product has a story to tell. Whether we’re writing a blog, staging food photography, or filming a spot, we consider every angle and opportunity before executing a thoughtful strategy that’s going to align with retailer initiatives and resonate with consumers.