Full-Service Marketing for CPG Brands
We build brand loyalty through dynamic omni-channel solutions, promotional campaigns,
and engagements to drive trial and spark conversations online and in store.
Expertise
Meet the Team
Kirsten Barner
Sr. Director, Marketing & Future Forward
Mike Reda
Creative Director
Kelley Brackett
Director, Digital Marketing
Jordan Parks
Graphic Designer
Robert Markus
Innovation Specialist
Khyati Patel
Digital Marketing Strategist
Adam Elsedoudi
Web Developer
Mariah Anderson
Marketing & Corporate Communications
Brian Roth
Data Analyst
Marika Barner
Retailer Marketing
Featured Work
When it comes to participating in retailer marketing opportunities, cost can be a barrier to entry for some emerging and established brands. Alliance overcame that hurdle for our partners by pioneering a program centered around a top trend in conventional grocers, high protein foods. The deliverables of this co-op campaign included an electronic circular email to the most engaged households, and a two-minute promotional spot that will debut this spring on the retailer’s Facebook account and Pinterest page.
ALLIANCE ROLES: We curated brand partnerships and managed retailer outreach and negotiations to develop a complete campaign strategy with a quick timeline. We drove the entire creative development process, including content creation, video production, and construction of supporting graphic assets.
The Power of Retail Marketing
Reach New Heights at Retailers & Beyond
Every product has a story to tell. Whether we’re writing a blog, staging food photography, or filming a spot, we consider every angle and opportunity before executing a thoughtful strategy that’s going to align with retailer initiatives and resonate with consumers.

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Need more proof? We get it, data drives us too. Send us an email and we’ll be in touch soon!