Full-Service Marketing for CPG Brands

We build brand loyalty through dynamic omni-channel solutions, promotional campaigns, and engagements to drive trial and spark conversations online and in store.

Expertise

Maximize your ROI and connect directly with your target audience with the help of our advertising experts using paid solutions to gain demand now.

Connect with our network of influencers. From nano to mega, we have the tools to build strong brand awareness and trust with your target consumer.

Transform your brand, attract new customers, and gain sales with expert web development and design to drive brand growth.

Boost your brand’s exposure through our proven SEO strategies utilizing top-performing keywords and competitor research to drive results and improve your organic ranking.

Connect with consumers and build highly engaging content with transparent KPI-based social initiatives that bridge the gap between “likes” and in-store sales.

Create a distinct brand that powerfully captures the essence of who you are and boldly resonates with consumers through our strategic and innovative branding approach backed by data and research.

Stand out on shelves with brilliant packaging, conceptualized and designed to capture your unique brand and product with our data-driven and research-based process.

Capture the spirit of your brand and products through our award-winning video production and editing services that build brands, cut through the clutter, and produce results.

Connect with your audience through stunning designs that transform your brand into a compelling and unique identity that sets you apart from the competition.

Make consumers hungry for your product through our high-quality creative styling and captivating food photography giving your brand the visual positioning to win on both digital and physical shelves.

Launch your brand’s sales strategy and discover areas of opportunity through our in-depth, data-driven analysis of your brand and the competitive market.

Propel your brand to the top through our well-connected network, understanding of retail complexities, and consumer intelligence to drive best-in-class shopper marketing solutions that deliver.

Introduce your new product and channel customer buzz through our campaign launch strategy, tailored to leverage all customer touch points, creating a seamless brand experience.

Whether you sell your products on an ecommerce site or an online marketplace, we ensure that your products are up to date, optimized, and micro-targeting the best consumer for you.

Break the mold at your next new item presentation or category review with an innovative deck designed by our retail experts to leverage retailer-specific intelligence and give you a competitive edge.

Meet the Team

Kirsten Barner

Sr. Director, Marketing & Future Forward

Mike Reda

Creative Director

Kelley Brackett

Director, Digital Marketing

Jordan Parks

Graphic Designer

Robert Markus

Innovation Specialist

Khyati Patel

Digital Marketing Strategist

Adam Elsedoudi

Web Developer

Mariah Anderson

Marketing & Corporate Communications

Brian Roth

Data Analyst

Marika Barner

Retailer Marketing

Featured Work

When it comes to participating in retailer marketing opportunities, cost can be a barrier to entry for some emerging and established brands. Alliance overcame that hurdle for our partners by pioneering a program centered around a top trend in conventional grocers, high protein foods. The deliverables of this co-op campaign included an electronic circular email to the most engaged households, and a two-minute promotional spot that will debut this spring on the retailer’s Facebook account and Pinterest page.

ALLIANCE ROLES: We curated brand partnerships and managed retailer outreach and negotiations to develop a complete campaign strategy with a quick timeline. We drove the entire creative developmentprocess, including content creation, video production, and construction of supporting graphic assets.

The Power of Retail Marketing

If you’re a CPG brand selling into retailers, retailer marketing is your most powerful tool when it comes to getting your message to the right consumers at the point of purchase. Whether you’re targeting Whole Foods, Publix, Kroger, or a regional chain like Harris Teeter, each retailer has its own playbook of promotional programs.

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Reach New Heights at Retailers & Beyond

Every product has a story to tell. Whether we’re writing a blog, staging food photography, or filming a spot, we consider every angle and opportunity before executing a thoughtful strategy that’s going to align with retailer initiatives and resonate with consumers.