If you’re a CPG brand selling into retailers, retailer marketing is your most powerful tool when it comes to getting your message to the right consumers at the point of purchase. Whether you’re targeting Whole Foods, Publix, Kroger, or a regional chain like Harris Teeter, each retailer has its own playbook of promotional programs.
Secure Better Promotions with Our Retailer Relationships
At Alliance, we have partners in the majority of conventional and natural specialty chains around the nation. It’s our job to know the store’s retail marketing strategies inside and out and to communicate those opportunities to you. Whether you have a small or large budget, we can customize marketing campaigns around each of your targeted retailers to drive sales in the physical retail stores as well as on online storefronts.
Customized Solutions Based on Data
To get started, we examine your customer base, industry data, and the store locations that you’d like to target. We then recommend the marketing tactics and channels that you should utilize to reach the right customers at the right time. Whether its email marketing, social media, display ads, or a comprehensive omnichannel campaign, we’ll identify the best marketing mix to reach your marketing goals.
Data drives decisions, but data coupled with strategic insights creates category leaders. That’s why we developed a proprietary suite of four tools we collectively call AISLE+, the Alliance Insight Suite.
Create Customer Loyalty & Drive Sales
Because all of our decisions are grounded in data, our campaigns deliver measurable results. Our goal is to grow your product into a household name. We know that navigating shopper marketing opportunities can be a hassle, that’s why we’re here to test, optimize, and analyze the best retailer strategies for you in order to drive trial as well as repeat purchase.
Ready to grow your brand in retail?