Alliance Introduces Consumer+: A Tool to Uncover & Identify a Brand's Most Valuable Shoppers

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Alliance Introduces Consumer+: A Tool to Uncover & Identify a Brand’s Most Valuable Shoppers

February 17, 2022

CHARLOTTE, N.C – Today Alliance Sales and Marketing announced the launch of Consumer+, a consumer intelligence tool built to uncover and identify a brand’s most valuable customer. This new data tool is a component of the Alliance Insight Suite (AISLE+) that analyzes data from a plethora of sources including IRI, Nielson, 8451, and SPINs, to develop omni-channel brand strategies.

Consumer+ provides visibility into consumer behavior by analyzing location data from millions of touch points across the United States. The technology can identify valuable information linking consumers to retailers such as store visits, brand loyalty, and much more.

“Collecting consumer data is an integral part of brand strategy,” said Scott Anderson, CEO of Alliance Sales and Marketing. “We’re proud to have developed a tool that enables brands and retailers to accurately track a shopper’s purchase habits and lifestyle preferences and use it to predict behavior and create a better user experience.”

When layered with other tools in AISLE+, Alliance can efficiently and effectively map out consumer journeys end-to-end to develop strategy, uncover shopper behaviors and characteristics, identify new segments, and target your highest converting consumer.

To learn more about Consumer+, please visit: https://alliancesalesinc.com/services/business-intelligence/alliance-insight-suite/.

About Alliance Sales and Marketing:

Alliance is the no-limits leader in food brokerage, representing emerging and established food and beverage brands in conventional as well as natural and specialty grocery stores. Based in Charlotte, North Carolina, Alliance grows grocery brands nationwide through collaborative relationships, proprietary data analytics, and extensive industry experience. Learn more at alliancesalesinc.com/ and connect with us on LinkedIn.