October 1, 2019
Charlotte, North Carolina — This October marks Alliance Sales and Marketing’s fifteenth year connecting consumer product brands to retailers.
Scott Anderson founded the Charlotte-based company in 2004 with four co-founders after recognizing that there was room to innovate in the food brokerage industry.
“I’ve been in the CPG space my entire career and I started Alliance because I realized many companies were being shortchanged by large brokers. I wanted to give them the individualized attention they deserved. Our clients aren’t just another number following a cookie-cutter formula, they each have their own unique story and unique path to success.”
Today, Alliance serves a range of brands—from emerging to heritage—but the company’s growth was initially spurred by growing small startups into household names.
The company has continued to grow throughout the years and has adopted a “future-forward” mindset. Operating from fourteen offices nationwide, Alliance has gained a reputation for bringing innovation to the aisle. Alliance was the broker behind creating many category leaders and successes, including Chobani and Fage as well as RXBAR and KIND Bars to name a few.
“I’m really proud of our team and their success over the last 15 years,” said Bob Belsky, Alliance president. “The industry is evolving every day and we’re strategically positioning ourselves for continued expansion.”
To commemorate this milestone, Alliance is unveiling a 15th Anniversary logo and releasing a video that looks back at the company’s history. The celebration will culminate with a special event for employees at their Charlotte headquarters.
About Alliance Sales and Marketing
Alliance Sales & Marketing is a full-service, national food broker that represents emerging and established food and beverage brands in conventional as well as natural and specialty grocery stores. Based in Charlotte, North Carolina, Alliance grows grocery brands nationwide through collaborative relationships, proprietary data analytics, and extensive industry experience. Learn more at alliancesalesinc.com/about-us/ and connect with us on Facebook.