Over my 30 years in the industry and as a former athlete, I have always believed that you out commit, out work and prepare for every possible scenario on your journey to success. Respect your competitors (brands and companies), but also know that they may not be as committed and driven as you are. They will leave an opportunity, an opening, and you must be prepared and ready to seize those moments and not give up ground. You have to develop your skills, your resources and know every aspect of your category, your targeted retailers and your competitor. Data and knowledge is an amazing foundation in a sustainable strategy. Winning requires you to be fluid and in many cases you need to be able to anticipate where the “ ball is going to be”. Preparation and anticipation are powerful.
I possess over 30 years of progressive career growth with roles in sales, brand management, category management, marketing and Executive management with leading companies such as General Foods/Kraft, Campbell’s Soup, American Home Products, the McLauthlin Group (turnaround group) as well as an entrepreneurial owned company that grew from $20 million to over $100 million.
All of this has prepared me for the greatest reward of my career – Alliance Sales and Marketing. Every day I am energized by the growth of our brands, professional growth of our people and capitalizing on opportunities for our brands with speed and purpose. I enjoy the hard work, the challenges and the collaboration of some of the brightest and committed professionals in the industry. While we are highly resourced across the entire U.S., we have never lost sight of being nimble and driven to win. We all win together. Your brand’s success is personal to me.
We believe in winning. (Otherwise what’s the point?)