Because our team of food brokers have longstanding relationships with the key retail players nationwide, so do you.
The hardest part of getting your brand’s products on grocery store shelves is getting your foot in the door! Both legacy brands and food startups need help breaking through the noise of category reviews. That’s why Alliance maintains close relationships with leading retailers across the country – so you have a seat at the table.
We not only generate sales, we create category leaders. We are thought leaders because of our unsurpassed knowledge, innovation, and experience with retailers. We place your products in the right place on grocery store shelves with the right strategy for growth.
We maximize your food brand or beverage brand through advanced analysis and planning intelligence, but also with a good old-fashioned handshake. Because our team of food brokers have longstanding relationships with the key retail players nationwide, so do you.
We are people-powered, and we know that putting the right people together in the same room is the first step to success.
Whether your company is in year five or 55, we’ll build a winning strategy around your brand.
Our offices are strategically located across the country to serve you better.
Alliance Sales & Marketing is the national food broker that has the best people, knowledge, and resources to get your food product sold in grocery stores across the United States. From coast to coast, supermarkets to natural specialty stores, Alliance has you covered nationwide!
We've got answers
Frequently Asked Questions
1.What do you see with the future of food retailing?
Online shopping is a certain influencer, but with over 35,000 supermarkets in the U.S., you can bet brick and mortar retailers are closer to shoppers’ front doors than anyone else to provide food solutions. Food purchasing is a personal and sensory experience. Many shoppers will still want to play a larger role in their grocery shopping process than clicking and online shopping. Alliance is on the cutting edge of digital, continuously evaluating and studying the market as more shoppers’ purchase decisions are driven by social/digital.
2.What do you see as the future of the industry?
We are excited for the future! The CPG industry is being driven first and foremost by innovation by entrepreneurial brands. Even the large multi brand conglomerates are looking to make their companies more nimble as it pertains to their brand portfolios. This is only going to make the industry more exciting.
3.What is different about Alliance?
We believe in creating meaningful relationships. We don’t believe in a one-size-fits-all formula for success. We don’t believe people should be treated as numbers. We don’t believe in maintaining the status quo. What we do believe is that we should be working to make a better tomorrow.
Our beliefs are the foundation of how we do business.
4.How is your business model adjusting?
We love change! We are constantly assessing the industry and looking for opportunities to innovate. When an opportunity is identified, Alliance can move quickly and make investments today for the future (in both talent and technology) since we are private and debt-free.
5.What retailers do you focus on?
Every retailer in the U.S. that has a food-focus, from the largest segment (Supermarkets) to trend-setting retailers in the Natural Channel. We have close, trusted relationships with national retailers like Kroger, Publix, Whole Foods, Albertson’s, HEB, Hy-Vee, and Wegmans, but also have respected tight-knit relationships with key local and regional retailers in your area.
6.What categories do you focus on?
Our focus is on food. Food is our passion and Alliance has years of experience and proven success in growing food brands.
7.Does it matter that Alliance is privately owned?
Alliance’s focus is growing your brand and continuing to develop innovative ways of going to market, not on financing. While other brokers must devote many of their resources to finding financing or answering to investors, Alliance is able to focus on the one thing that matters to you: growing your brand. Alliance can fully reinvest into resources that stimulate growth and provide client resources you simply won’t find elsewhere.
8.Do you cover the total U.S.?
Yes! We are a nationwide food broker and are proud to be one of the few brokers that can provide this extensive coverage.