Secure Better Promotions with Our Retailer Relationships
At Alliance, we have partners in the majority of conventional and natural specialty chains around the nation. It’s our job to know the store’s retail marketing strategies inside and out and to communicate those opportunities to you. Whether you have a small or large budget, we can customize marketing campaigns around each of your targeted retailers to drive sales in the physical retail stores as well as on online storefronts.
Customized Solutions Based on Data
To get started, we examine your customer base, industry data, and the store locations that you’d like to target. We then recommend the marketing tactics and channels that you should utilize to reach the right customers at the right time. Whether its email marketing, social media, display ads, or a comprehensive omnichannel campaign, we’ll identify the best marketing mix to reach your marketing goals.
Create Customer Loyalty & Drive Sales
Because all of our decisions are grounded in data, our campaigns deliver measurable results. Our goal is to grow your product into a household name. We know that navigating shopper marketing opportunities can be a hassle, that’s why we’re here to test, optimize, and analyze the best retailer strategies for you in order to drive trial as well as repeat purchase.
If you’re a CPG brand selling into retailers, retailer marketing is your most powerful tool when it comes to getting your message to the right consumers at the point of purchase. Whether you’re targeting Whole Foods, Publix, Kroger, or a regional chain like Harris Teeter, each retailer has its own playbook of promotional programs.
Our offices are strategically located across the country to serve you better.
Alliance Sales & Marketing is the national food broker that has the best people, knowledge, and resources to get your food product sold in grocery stores across the United States. From coast to coast, supermarkets to natural specialty stores, Alliance has you covered nationwide!
We've got answers
Frequently Asked Questions
1.What do you see with the future of food retailing?
Online shopping is a certain influencer, but with over 35,000 supermarkets in the U.S., you can bet brick and mortar retailers are closer to shoppers’ front doors than anyone else to provide food solutions. Food purchasing is a personal and sensory experience. Many shoppers will still want to play a larger role in their grocery shopping process than clicking and online shopping. Alliance is on the cutting edge of digital, continuously evaluating and studying the market as more shoppers’ purchase decisions are driven by social/digital.
2.What do you see as the future of the industry?
We are excited for the future! The CPG industry is being driven first and foremost by innovation by entrepreneurial brands. Even the large multi brand conglomerates are looking to make their companies more nimble as it pertains to their brand portfolios. This is only going to make the industry more exciting.
3.What is different about Alliance?
We believe in creating meaningful relationships. We don’t believe in a one-size-fits-all formula for success. We don’t believe people should be treated as numbers. We don’t believe in maintaining the status quo. What we do believe is that we should be working to make a better tomorrow.
Our beliefs are the foundation of how we do business.
4.How is your business model adjusting?
We love change! We are constantly assessing the industry and looking for opportunities to innovate. When an opportunity is identified, Alliance can move quickly and make investments today for the future (in both talent and technology) since we are private and debt-free.
5.What retailers do you focus on?
Every retailer in the U.S. that has a food-focus, from the largest segment (Supermarkets) to trend-setting retailers in the Natural Channel. We have close, trusted relationships with national retailers like Kroger, Publix, Whole Foods, Albertson’s, HEB, Hy-Vee, and Wegmans, but also have respected tight-knit relationships with key local and regional retailers in your area.
6.What categories do you focus on?
Our focus is on food. Food is our passion and Alliance has years of experience and proven success in growing food brands.
7.Does it matter that Alliance is privately owned?
Alliance’s focus is growing your brand and continuing to develop innovative ways of going to market, not on financing. While other brokers must devote many of their resources to finding financing or answering to investors, Alliance is able to focus on the one thing that matters to you: growing your brand. Alliance can fully reinvest into resources that stimulate growth and provide client resources you simply won’t find elsewhere.
8.Do you cover the total U.S.?
Yes! We are a nationwide food broker and are proud to be one of the few brokers that can provide this extensive coverage.