Assurena Insurance Agency is an independent insurance brokerage agency that carries some of the best coverage options in the entire New USA.

Our Contacts

88 Centre Street North,
Toronto L4W 1C9
+1 (419)-507-0468
+1 (213)-345-0468

Working Hours

9.00 - 5.00
8.00 - 5.00
8.00 - 5.00
8.00 - 5.00
8.00 - 4.00

Upcoming Events

You can find Alliance Sales & Marketing representatives at major grocery trade shows nationwide! We believe in people powered growth, so we embrace all events that give us the chance to meet people face-to-face. If you’re attending any of these events, reach out and say hello! You can also follow us on Facebook to see the latest news on events.

Unfi san jose in-person spring & summer show

February 1-2, 2022​

San Jose McEnery Convention Center

San Jose, CA

Kehe 2022 Summer Show​

February 2-3, 2022

Ernest N. Morial Convention Center

New Orleans, LA​

Winter Fancy Food Show​

February 6-8, 2022​

Las Vegas Convention Center

Las Vegas, NV

Unfi in-person Orlando Spring & Summer Show​

February 21-23, 2022

Loews Royal Pacific Resort

Orlando, FL


March 8-12, 2022​​

Anaheim, CA

KeHE Spring Regional Show – central region​

April 7-8, 2022

Chicago, IL

KeHE Spring Regional Show – west region​

April 13-14, 2022​

Los Angeles, CA

KeHE Spring Regional Show – East Region​

April 21-22, 2022​

Virtual Show

Kehe 2022 International Show​

May 9-10, 2022​

Miami, FL

Sweets & Snacks Expo​

May 23-26, 2022​

McCormick Place

Chicago, IL

UNFI Holiday Show​

June 8-9, 2022​

Mohegan Sun

Uncasville, CT

KeHE 2022 holiday show​

June 15-16, 2022​

Chicago, IL

SUMMER Fancy Food Show​

Late June​

Javits Center

New York, NY

Natural Products Expo East​

September 29-October 1, 2022​​

Philadelphia, PA

NACS C-Store​

October 1-4, 2022​

Las Vegas Convention Center

Las Vegas, NV


October 15-18, 2022​

Marriott Orlando World Center

Orlando, FL

UNFI Winter Show​

October 4 - 5, 2022
Mandalay Bay

Las Vegas, NV

We've got answers

Frequently Asked Questions

1.What do you see with the future of food retailing?

Online shopping is a certain influencer, but with over 35,000 supermarkets in the U.S., you can bet brick and mortar retailers are closer to shoppers’ front doors than anyone else to provide food solutions. Food purchasing is a personal and sensory experience. Many shoppers will still want to play a larger role in their grocery shopping process than clicking and online shopping. Alliance is on the cutting edge of digital, continuously evaluating and studying the market as more shoppers’ purchase decisions are driven by social/digital.

2.What do you see as the future of the industry?

We are excited for the future! The CPG industry is being driven first and foremost by innovation by entrepreneurial brands. Even the large multi brand conglomerates are looking to make their companies more nimble as it pertains to their brand portfolios. This is only going to make the industry more exciting.

3.What is different about Alliance?

We believe in creating meaningful relationships. We don’t believe in a one-size-fits-all formula for success. We don’t believe people should be treated as numbers. We don’t believe in maintaining the status quo. What we do believe is that we should be working to make a better tomorrow.
Our beliefs are the foundation of how we do business.

4.How is your business model adjusting?

We love change! We are constantly assessing the industry and looking for opportunities to innovate. When an opportunity is identified, Alliance can move quickly and make investments today for the future (in both talent and technology) since we are private and debt-free.

5.What retailers do you focus on?

Every retailer in the U.S. that has a food-focus, from the largest segment (Supermarkets) to trend-setting retailers in the Natural Channel. We have close, trusted relationships with national retailers like Kroger, Publix, Whole Foods, Albertson’s, HEB, Hy-Vee, and Wegmans, but also have respected tight-knit relationships with key local and regional retailers in your area.

6.What categories do you focus on?

Our focus is on food. Food is our passion and Alliance has years of experience and proven success in growing food brands.

7.Does it matter that Alliance is privately owned?

Alliance’s focus is growing your brand and continuing to develop innovative ways of going to market, not on financing. While other brokers must devote many of their resources to finding financing or answering to investors, Alliance is able to focus on the one thing that matters to you: growing your brand. Alliance can fully reinvest into resources that stimulate growth and provide client resources you simply won’t find elsewhere.

8.Do you cover the total U.S.?

Yes! We are a nationwide food broker and are proud to be one of the few brokers that can provide this extensive coverage.