Alliance Sales and Marketing reveals new brand identity system to highlight commitment to brand and retailer partnership solutions.

CHARLOTTE, N.C. March 3, 2023 – Today, Alliance Sales and Marketing, a leading national food broker, announced a new brand identity system that includes a new logo and tagline. The rebranding initiative is intended to emphasize the company’s commitment to serving as an all-in-one broker solution for brands and retailers.

“Like our brands, we are constantly evolving,” said Scott Anderson, CEO of Alliance Sales and Marketing. “From obtaining new syndicated retailer data sources to launching our own advertising agency, we strive to find future-forward solutions and anticipate our client’s needs. This new positioning allows us to bring our points of differentiation to the forefront.” 

The new modernized brand identity includes a new website, logo, color palette, typography, imagery, and videography that reinforces the company’s core values and brand promise through visible mediums. The updated visual identity centers around a new company tagline, “Your Broker Partner Like Never Before.”

“What is remarkable about Alliance Sales and Marketing is that we are the only national broker built without taking on any debt,” said Anderson. “We understand what it takes to grow a brand to a $600 million acquisition. That’s why we confidently chose ‘Your Broker Partner Like Never Before’ to represent our passion for bringing stories, visions, and solutions to life for our clients.”

The rebrand marks a major milestone ahead of the company’s twentieth anniversary celebration next year.