Blog & Resources
At Alliance Sales and Marketing, we believe knowledge is the key to success in the fast-moving CPG industry. Our blog and resources hub provides you with expert insights, industry trends, and retailer-focused content to help your brand thrive in today’s competitive retail landscape. Whether you’re looking for the latest marketing updates, best practices, or upcoming industry events, we’ve got you covered.
Resources
Looking for valuable tools & insights to fuel your brands growth? Our resource library is designed to help brands of all sizes navigate the complexities of retail, marketing, and sales.
Partnership Series
Hear directly from brands and our team about what it takes to grow at retail.
Inside Alliance
Get a closer look at the tools, technology and people that power Alliance.
Blog
From enhancing marketing strategies to current trends, our blog is composed of articles that help guide a reader through the ever-changing CPG industry.
Choose a topic below:
Events & Tradeshows
We’re not just about insights – we’re about connections. Stay informed about upcoming industry events, trade shows, and networking opportunities where you can meet key retailers, industry leaders, and even our own team of experts.
Alliance Sales and Marketing began with the vision of its founder, Scott Anderson, a seasoned leader in consumer packaged goods with a passion for making a difference.
From the start of his career, Scott embraced every opportunity to learn and grow, immersing himself in sales, brand management, marketing, finance, and category leadership. His journey took him across the country, working with nearly every major retailer in the U.S. and partnering with iconic companies like General Foods/Kraft, Campbell Soup, Ocean Spray, American Home Products, and Michelina’s.
Scott dreamed of building a company where exceptional professionals could come together to transform brands into household names and redefine categories. He envisioned a team of like-minded individuals who thrived on big goals, bold thinking, and the determination to achieve the impossible. This vision became reality with the founding of Alliance Sales and Marketing.
In its early years, Alliance focused on helping its first brand partners navigate challenges and establish a foothold in competitive markets. By leveraging creativity, expertise, and strategic relationships, Alliance quickly earned a reputation for delivering results.
Over the past two decades, Alliance has expanded its reach nationwide, achieving national prominence and building innovative models that set it apart as a leader in the industry.
Today, Alliance Sales and Marketing is uniquely positioned to support mid-size CPG companies striving for growth. One of Alliance’s key differentiators is its debt-free structure, which allows the company to focus exclusively on the success of its clients without outside financial pressures.
Whether launching new products, revitalizing categories, or creating impactful marketing strategies, Alliance begins and ends each day with a singular mission: your goals are our goals.
By combining unmatched talent, a proven track record, nationwide reach, and a client-centered approach, Alliance empowers its partners to achieve extraordinary success, fostering innovation and growth across the CPG industry.