On February 26th, members of the Alliance team held a vendor event showcase to connect select brands with key category buyers at Giant Food Stores in Pennsylvania. Over 35 of our clients participated in the meet and greet, providing samples and selling guides to retailer attendees.
These events are mutually beneficial for everyone involved. For our clients, it provides an unprecedented platform to shake hands, close deals, and secure distribution opportunities. For our retail partners, it allows everyone from senior vice presidents to directors to category managers and buyers to connect with potential manufacturers, try their products, and ask questions all in an informal setting.
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