Maintaining Focus in Your Brand Strategy
People who make clear goals for themselves typically perform better than those who don’t. Applying this approach into business works the same. Prioritizing goals either in your professional or personal life makes a difference in the long run as you are only focusing on what matters most. As the year comes to an end, planning […]
The Short Guide to Influencer Marketing
The reign of social media has become every digital marketer’s opportunity to grow their brand. As consumers are constantly online, it’s important for brands to leverage platforms like Facebook, Instagram, Pinterest, and especially TikTok. TikTok’s popularity has grown exponentially over the past two years, as influencers have taken over the online space. This social platform […]
Shopper Marketing – Beyond Building Brand Awareness
As times change, consumers are constantly changing their preferences and lifestyle habits. A successful marketing campaign is more than just a simple advertisement; it’s about enhancing the shopper experience. The goal of shopper marketing is to reach customers where it matters most, either in-store or on a retailer’s website or mobile application. For example, if […]
How Social Media Can Help Build Your Brand
In today’s society, social media has become part of the everyday lifestyle. People of all ages are constantly online engaging with others and receiving information like never before. As a fast and inexpensive marketing strategy, many have started taking advantage of the powerful reach sites like Instagram, Facebook, and TikTok can provide. Social media can […]
Pivoting Your Brand Strategy to Reach a New Audience
Consumers are consistently purchasing your product or service, indicating that you’ve identified your brand’s target audience. Every brand’s goal is to have a dedicated following of loyal supporters, but do you ever wonder if your brand is missing out on another audience segment? You may be missing out on additional revenue from a more niche […]
Why Should I Attend a CPG Trade Show?
Whether you’re a large corporation or a small business, attending trade shows benefits your brand. CPG trade shows are open to brands within the consumer product goods industry that want to get in front of buyers and retailer, get a pulse on trends and competitors, and understand which vendors to leverage retailers and grow their […]
How Convenient Solutions Lead to a Great Customer Experience
2020 was a year that brought many challenges, including challenges to companies to pivot their strategies to provide for consumers changing lifestyles. The pandemic also hugely impacted the retail industry as online shopping and services became the new normal. As a result, the importance of an online presence as a key to brand growth was […]
The Best Shelf Space Management Techniques
In one of the most competitive industries, brands must be able to stand out in the store. The average number of items carried in a supermarket is 31,119. Even though the CPG space is crowded, there are methods you can incorporate into your shelf space marketing strategy. What is Shelf Space Management? Defined as careful […]
The Advantages of Working with a Food Broker
If you have just started in the grocery industry or have a beverage or food product you’d like to pitch to a retailer, partnering with a food broker could be the key to your success. The goal of a food broker is to get your product on a shelf at a grocery store and help […]
The Best Approaches to Get Your Product in a Retailer
Having shelf space at a store is a big step in your business venture. Imagine, you walk into a store and see people purchasing your products. From new customers to wholesale orders, your business can grow like never before. This experience can be new and exciting, but there are many steps to take in the […]