How Convenient Solutions Lead to a Great Customer Experience

2020 was a year that brought many challenges, including challenges to companies to pivot their strategies to provide for consumers changing lifestyles. The pandemic also hugely impacted the retail industry as online shopping and services became the new normal. As a result, the importance of an online presence as a key to brand growth was now more evident than ever.

There are many ways to build your business around being customer-focused, but why is maximizing convenience for consumers essential to your business plan?

Convenience in the CPG Industry

As a brand, you want to create a great shopping experience for the consumer. You want to deliver the right information to the right audience; that’s how you make a profit. You know your products can benefit consumers more than your competitor’s products, but how do you gain an edge? How do you create a lasting positive impression and relationship to keep consumers coming back for your brand? The answer is to provide a hassle free, convenient brand experience.

In today’s world, everyone is on the go. People want answers, experiences, and solutions right away. If you can provide convenience for a shopper to purchase your product or service, you can build trust and in return, a long-term, loyal customer.

How Your Brand Can Prioritize Convenience

Reduce Conflict

Nothing is more frustrating for a shopper than long waiting times, navigating complicated websites, or filling out extra forms when purchasing a service or product. It’s essential to reduce friction in the shopping experience. A user-friendly website, clear information on all communication channels, and easy ways to purchase are examples of strategies that provide ease to the consumer.

Use Technology to Enrich Customer Experience

Utilizing the right technology for your business is another way to provide convenience to both the shopper and you. For example, creating websites that can automatically populate a user’s information is a great way for a consumer to easily input, making on-the-go shopping a quick and simple experience.

If your business provides a service, you can develop websites that include live chats or FAQs people can utilize instead of calling. This use of technology reduces the wait time for a consumer to get an answer to their question or problem.

Offer Subscription Services

If you notice consumers are repurchasing a product often or repeatedly, think about adding a subscription service to your website. This service offering also means you’ll have consistent revenue that you can better predict during a timeframe.

Nowadays, you can subscribe to almost anything, not just specific magazines or newspapers. Sites such as Amazon offer product subscriptions where you’ll automatically be charged a certain day of the month and have the product shipped to you. This provides ease to the shopper, as they won’t forget to purchase your product or service.

The Power of Delivery

Instead of a shopper having to travel to purchase your product, make the product come to them. Now, many still don’t want to travel if it is unnecessary. According to CSM Wire, 70% of shoppers will be convinced to purchasing your product, as it provides convenience with a delivery service.

Prioritize Your Convenience Efforts to Your Target Shopper.

You don’t have to master or implement every convenience strategy; you can be successful by starting with the strategy that is most meaningful to your target buyer. Every brand is different, and catering to what works best for your consumer is the key to growth. Research other brands that inspire you and ask yourself what strategies you can adopt for your organization. When you provide a great shopping experience, consumers will remember your brand and continue to purchase your product in the long run.

Alliance Sales & Marketing is a future-forward broker serving brands coast to coast. Our data-driven approach allows us to create a custom marketing strategy to take your brand to the next level. Contact us today to learn more.

Recent Posts

Categories

Close

Retail Support

Your brand’s presence at retail is only as strong as its execution.

Your brand’s presence at retail is only as strong as its execution. We ensure your products are optimized for shelf placement, promotions, and merchandising success.

We ensure your products are optimized for shelf placement, promotions, and merchandising success.

Secure premium shelf positioning to maximize brand visibility.

Expert merchandising and field execution for enhanced in-store presentation.

Retail compliance management to navigate retailer requirements seamlessly and successfully.

Strategic promotional planning to drive velocity and category growth.

Go Back
Close

Retailer Relationship Management

Strong retailer relationships are the backbone of retail success.

Strong retailer relationships are the backbone of retail success. Here at Alliance Sales & Marketing, we prioritize these strong relationships. We ensure your brand is aligned with key decision-makers and consumers to secure the best opportunities for brand growth and unrelenting success with end-to-end retailer management.

Here at Alliance Sales & Marketing, we prioritize these strong relationships. We ensure your brand is aligned with key decision-makers and consumers to secure the best opportunities for brand growth and unrelenting success with end-to-end retailer management.

Dedicated account management to streamline retailer communication.

Proactive problem-solving to address retailer inquiries quickly and effectively.

Retailer onboarding and strategic negotiation for long-term success.

Committed support for day-to-day client needs and lasting relationships based on trust and collaboration.

Actionable feedback derived from retail channels to refine strategies.

Go Back
Close

Data Insights

Winning in retail starts with the right data, and data is at the core of everything we do.

Winning in retail starts with the right data, and data is at the core of everything we do. Our proprietary Alliance Insight Suite empowers brands with real time analytics and category intelligence to drive informed decisions.

Our proprietary Alliance Insight Suite empowers brands with real time analytics and category intelligence to drive informed decisions.

Identify category opportunities and market trends through advanced analytics.

Retailer-specific insights that guide strategic planning and execution.

Monitor key performance metrics to continuously refine and improve results.

Go Back
Close

Process & Compliance Optimization

We handle the operational complexities, so you can focus on what matters – growing your brand.

We handle the operational complexities, so you can focus on what matters – growing your brand. Our process optimization services ensure a seamless experience from item setup to order fulfillment.

Our process optimization services ensure a seamless experience from item setup to order fulfillment.

Streamlined new item setup and retailer compliance management.

End-to-end logistics, order processing, and deduction management.

Efficient deduction, order, and contract management.

Logistics and order fulfillment for seamless operations.

Transparent reporting to keep you informed and in control.

Go Back
Close

Ecommerce

With a bold, future-focused approach, Alliance fuses strategy, creativity, and execution to drive real results where it counts.

With a bold, future-focused approach, Alliance fuses strategy, creativity, and execution to drive real results where it counts. We’re here to accelerate your brand into the future by turning complexity into clarity, delivering streamlined growth and standout brand presence across every digital shelf.

We’re here to accelerate your brand into the future by turning complexity into clarity, delivering streamlined growth and standout brand presence across every digital shelf.

Comprehensive ecommerce strategies that increase visibility and drive conversion.

Sponsored Search and digital ad campaigns to drive traffic and sales.

Optimized product listings with enhanced content, SEO, and A+ imagery.

Data-driven insights to refine and optimize performance.

Go Back
Close

Marketing

Your brand’s success depends on visibility, engagement, and conversion.

Your brand’s success depends on visibility, engagement, and conversion. Our marketing team develops integrated campaigns that connect your product with the right audience – at the right time.

Our marketing team develops integrated campaigns that connect your product with the right audience – at the right time.

Omni-channel marketing solutions powered by Alliance Beyond, our proprietary platform.

Geo-targeted digital advertising, sponsored search, and display campaigns.

High-impact content creation, including videography, brand films, product photography, and lifestyle photography.

Shopper marketing strategies tailored to increase brand awareness and drive purchase intent.

Go Back
Close

Ecommerce

Alliance excels at transforming online potential into measurable growth. With unmatched Ecommerce expertise, we bridge the gap between traditional retail and dynamic online marketplaces, positioning your brand as a dominant force on the digital shelf.

Experts in Emerging Ecommerce Channels

We position brands for success on DashMart,
Thrive Market, FreshDirect and other fast-growing ecommerce channels, expanding your brands reach while seizing every new opportunity for growth.

Winning the Digital Shelf

Our team develops and manages high-impact sponsored search, display, and geo-targeted ad campaigns, optimizing content for discoverability and conversion across digital storefronts. With a data-first approach, we maximize ROI and position your brand for sustained success.

High-Impact Creative

From compelling product demos to conversion-focused videos, our expert team produces high-quality multimedia assets that bring your brand to life.
We craft content that ensures your brand stands out.

Unified Omnichannel Integration

We unify online and in-store strategies, ensuring retail media, promotions, and content work together to drive both digital sales and brick-and-mortar velocity.

Go Back
Close

Natural

Alliance Natural is the catalyst behind the industry’s most forward-thinking natural and organic brands. With deep category fluency and a pulse on what’s next, we craft tailored strategies that elevate purpose-led brands into lasting category leaders.

Strategic Distribution Expertise

We craft tailored distribution strategies for NCG, INFRA, and independent retailers, ensuring optimal placement and expansion in the natural landscape.

Leadership in Clean-Label & Functional Foods

With extensive experience in emerging health trends, we position natural brands as category leaders in the competitive organic and functional food space.

Expansive Retail Partnerships for Nationwide Growth

Our Coast-to-Coast relationships with leading natural food chains – both regional and national – help brands secure premium shelf space and increase market penetration.

Intelligent Selling for Sustainable Success

We develop data-driven sales strategies that align with your brand’s business goals, accelerating your sales and growth across all key markets.

Go Back
Close
Close

Supermarket

Alliance sets the standard in the supermarket channel. Backed by unparalleled industry intelligence and deeply rooted retailer partnerships, we drive bold strategies that accelerate growth across national and regional grocers. We don’t just place brands, we build them.

Targeted Go-to-Market Strategies

We develop customized retail strategies that align with your brand’s goals, ensuring a seamless path to success in the grocery channel.

Seamless Product Launch Execution

Through our established retailer partnerships, we streamline new product introductions, maximizing visibility and sales from day one.

Data-Driven Category Optimization

Our team conducts comprehensive category reviews, securing premium shelf placement and striving for peak visibility to optimize your brand’s performance.

Unmatched Retailer Network

With established relationships across 425+ top grocery retailers nationwide, we provide brands with the connections needed to scale and succeed.
Go Back
Close

Headquarter & Field Sales

At Alliance, our Headquarter & Field Sales approach is anything but average.

At Alliance, our Headquarter & Field Sales approach is anything but average. We lead with bold vision, national reach, and unstoppable momentum. From national chains to regional power players, we architect strategies that get products on shelves and ignite retail success from the top down and the ground up. Backed by impactful retailer relationships and a future-focused mindset, we turn grocery into growth at every level.

We lead with bold vision, national reach, and unstoppable momentum. From national chains to regional power players, we architect strategies that get products on shelves and ignite retail success from the top down and the ground up. Backed by impactful retailer relationships and a future-focused mindset, we turn grocery into growth at every level.

Custom go-to-market plans designed for scalability and profitability.

Retailer-specific solutions for optimal product placement, pricing, and promotions.

Seamless execution of new product launches with clear, measurable outcomes.

Ongoing performance tracking and strategic refinement to ensure continued success.

Go Back