How Social Media Can Help Build Your Brand

In today’s society, social media has become part of the everyday lifestyle. People of all ages are constantly online engaging with others and receiving information like never before. As a fast and inexpensive marketing strategy, many have started taking advantage of the powerful reach sites like Instagram, Facebook, and TikTok can provide.

Social media can be an effective initial investment for your marketing strategy, delivering a positive ROI as your brand builds an online presence. But with countless other marketing and advertising tactics available, you may be wondering why social media marketing is so important.

Your Content, Your Way

Creating content for your social media can be an exciting experience. There are many trends that brands have utilized to maintain popularity online. Your content promotes your brand voice and how you want the audience to perceive your business.

Taking it Personally

Having a personal touch with your content can help the audience feel connected to you. When something is relatable and reachable, people are more inclined to interact or purchase from your business. For example, creating a “behind the scenes” video on Instagram or TikTok allows a person to view a sneak peek of how your product is made. This provides transparency, and in return, builds trust for the consumer.

Trending Now

Depending on your brand voice, another option to create buzz around your brand is to utilize trending hashtags and sounds from TikTok, one of the largest social platforms in the world. When you use trending songs on the app, you’re more likely to be pushed to the “for you page” for specific users who would best interact with your account. Trends can be informative yet have a comedic touch that draws a viewer into the video.

For instance, brands such as Scrub Daddy have found a creative way to promote their products and gain over two-million followers on TikTok. Their videos hook the audience because of the way they promote their brand voice through humorous trends. Some of the company’s videos have reached over one million views, gaining popularity and leads across the app. The company creates content that pushes boundaries by utilizing wordplay around the name of its product. This makes the brand memorable compared to other products, which in return can lead to more purchases from shoppers.

Interaction Drives Results

Interacting with other brands and even influencers can help grow your social profiles and online presence. Commenting, liking, or sharing related posts shows your audience that you’re active online. Many brands have taken the approach of commenting on other profiles, allowing their followers to get a glimpse of their brand voice. This is a great brand-building strategy to reach your target audience, especially if you interact with those accounts that align with your brand’s values.

Promoting with Popularity

It’s no secret that influencers play an important role in the CPG industry. Products can go viral overnight when an influencer promotes your brand. If you’re in a specific category such as gluten-free, partnering with a gluten-free content creator can boost your reach to new target consumers. These types of creators, for example, establish a sense of trust among their followers, influencing shoppers’ purchase decisions every day. This is a good way to enhance your brand image and provides an opportunity to gain popularity.

The Data-Driven Approach

With social media and built-in tracking tools, you will be able to see the impact you create online. From followers to engagements, you can track a user’s social media journey, which can give you a better understanding of how to interact with your audience. Investing in platforms like Google Analytics or Sprout Social can allow you to track traffic to your website generated from social media advertisements or posts. This is a great way to prove ROI, as this data can show your progress over time and provide insight into your target shopper.

TikTok and Instagram provide tracking for business profiles, making it simple and easy to get data from a post. In the long run, ROI data can help save you time and money because it provides direction for your marketing strategy.

Social media marketing isn’t black and white; you have an opportunity to build your presence in a way that fits your brand. The possibilities of content creation are endless, and you can easily reach a user in an instant all over the world. For right now these social media channels are here to stay, and the opportunities for growth and profit can begin with just a profile.

Follow Alliance Sales & Marketing on Instagram, Facebook, and Linkedin for more insights and updates on our company and the CPG industry!

Recent Posts

Categories

Close

Retail Support

Your brand’s presence at retail is only as strong as its execution.

Your brand’s presence at retail is only as strong as its execution. We ensure your products are optimized for shelf placement, promotions, and merchandising success.

We ensure your products are optimized for shelf placement, promotions, and merchandising success.

Secure premium shelf positioning to maximize brand visibility.

Expert merchandising and field execution for enhanced in-store presentation.

Retail compliance management to navigate retailer requirements seamlessly and successfully.

Strategic promotional planning to drive velocity and category growth.

Go Back
Close

Retailer Relationship Management

Strong retailer relationships are the backbone of retail success.

Strong retailer relationships are the backbone of retail success. Here at Alliance Sales & Marketing, we prioritize these strong relationships. We ensure your brand is aligned with key decision-makers and consumers to secure the best opportunities for brand growth and unrelenting success with end-to-end retailer management.

Here at Alliance Sales & Marketing, we prioritize these strong relationships. We ensure your brand is aligned with key decision-makers and consumers to secure the best opportunities for brand growth and unrelenting success with end-to-end retailer management.

Dedicated account management to streamline retailer communication.

Proactive problem-solving to address retailer inquiries quickly and effectively.

Retailer onboarding and strategic negotiation for long-term success.

Committed support for day-to-day client needs and lasting relationships based on trust and collaboration.

Actionable feedback derived from retail channels to refine strategies.

Go Back
Close

Data Insights

Winning in retail starts with the right data, and data is at the core of everything we do.

Winning in retail starts with the right data, and data is at the core of everything we do. Our proprietary Alliance Insight Suite empowers brands with real time analytics and category intelligence to drive informed decisions.

Our proprietary Alliance Insight Suite empowers brands with real time analytics and category intelligence to drive informed decisions.

Identify category opportunities and market trends through advanced analytics.

Retailer-specific insights that guide strategic planning and execution.

Monitor key performance metrics to continuously refine and improve results.

Go Back
Close

Process & Compliance Optimization

We handle the operational complexities, so you can focus on what matters – growing your brand.

We handle the operational complexities, so you can focus on what matters – growing your brand. Our process optimization services ensure a seamless experience from item setup to order fulfillment.

Our process optimization services ensure a seamless experience from item setup to order fulfillment.

Streamlined new item setup and retailer compliance management.

End-to-end logistics, order processing, and deduction management.

Efficient deduction, order, and contract management.

Logistics and order fulfillment for seamless operations.

Transparent reporting to keep you informed and in control.

Go Back
Close

Ecommerce

With a bold, future-focused approach, Alliance fuses strategy, creativity, and execution to drive real results where it counts.

With a bold, future-focused approach, Alliance fuses strategy, creativity, and execution to drive real results where it counts. We’re here to accelerate your brand into the future by turning complexity into clarity, delivering streamlined growth and standout brand presence across every digital shelf.

We’re here to accelerate your brand into the future by turning complexity into clarity, delivering streamlined growth and standout brand presence across every digital shelf.

Comprehensive ecommerce strategies that increase visibility and drive conversion.

Sponsored Search and digital ad campaigns to drive traffic and sales.

Optimized product listings with enhanced content, SEO, and A+ imagery.

Data-driven insights to refine and optimize performance.

Go Back
Close

Marketing

Your brand’s success depends on visibility, engagement, and conversion.

Your brand’s success depends on visibility, engagement, and conversion. Our marketing team develops integrated campaigns that connect your product with the right audience – at the right time.

Our marketing team develops integrated campaigns that connect your product with the right audience – at the right time.

Omni-channel marketing solutions powered by Alliance Beyond, our proprietary platform.

Geo-targeted digital advertising, sponsored search, and display campaigns.

High-impact content creation, including videography, brand films, product photography, and lifestyle photography.

Shopper marketing strategies tailored to increase brand awareness and drive purchase intent.

Go Back
Close

Ecommerce

Alliance excels at transforming online potential into measurable growth. With unmatched Ecommerce expertise, we bridge the gap between traditional retail and dynamic online marketplaces, positioning your brand as a dominant force on the digital shelf.

Experts in Emerging Ecommerce Channels

We position brands for success on DashMart,
Thrive Market, FreshDirect and other fast-growing ecommerce channels, expanding your brands reach while seizing every new opportunity for growth.

Winning the Digital Shelf

Our team develops and manages high-impact sponsored search, display, and geo-targeted ad campaigns, optimizing content for discoverability and conversion across digital storefronts. With a data-first approach, we maximize ROI and position your brand for sustained success.

High-Impact Creative

From compelling product demos to conversion-focused videos, our expert team produces high-quality multimedia assets that bring your brand to life.
We craft content that ensures your brand stands out.

Unified Omnichannel Integration

We unify online and in-store strategies, ensuring retail media, promotions, and content work together to drive both digital sales and brick-and-mortar velocity.

Go Back
Close

Natural

Alliance Natural is the catalyst behind the industry’s most forward-thinking natural and organic brands. With deep category fluency and a pulse on what’s next, we craft tailored strategies that elevate purpose-led brands into lasting category leaders.

Strategic Distribution Expertise

We craft tailored distribution strategies for NCG, INFRA, and independent retailers, ensuring optimal placement and expansion in the natural landscape.

Leadership in Clean-Label & Functional Foods

With extensive experience in emerging health trends, we position natural brands as category leaders in the competitive organic and functional food space.

Expansive Retail Partnerships for Nationwide Growth

Our Coast-to-Coast relationships with leading natural food chains – both regional and national – help brands secure premium shelf space and increase market penetration.

Intelligent Selling for Sustainable Success

We develop data-driven sales strategies that align with your brand’s business goals, accelerating your sales and growth across all key markets.

Go Back
Close
Close

Supermarket

Alliance sets the standard in the supermarket channel. Backed by unparalleled industry intelligence and deeply rooted retailer partnerships, we drive bold strategies that accelerate growth across national and regional grocers. We don’t just place brands, we build them.

Targeted Go-to-Market Strategies

We develop customized retail strategies that align with your brand’s goals, ensuring a seamless path to success in the grocery channel.

Seamless Product Launch Execution

Through our established retailer partnerships, we streamline new product introductions, maximizing visibility and sales from day one.

Data-Driven Category Optimization

Our team conducts comprehensive category reviews, securing premium shelf placement and striving for peak visibility to optimize your brand’s performance.

Unmatched Retailer Network

With established relationships across 425+ top grocery retailers nationwide, we provide brands with the connections needed to scale and succeed.
Go Back
Close

Headquarter & Field Sales

At Alliance, our Headquarter & Field Sales approach is anything but average.

At Alliance, our Headquarter & Field Sales approach is anything but average. We lead with bold vision, national reach, and unstoppable momentum. From national chains to regional power players, we architect strategies that get products on shelves and ignite retail success from the top down and the ground up. Backed by impactful retailer relationships and a future-focused mindset, we turn grocery into growth at every level.

We lead with bold vision, national reach, and unstoppable momentum. From national chains to regional power players, we architect strategies that get products on shelves and ignite retail success from the top down and the ground up. Backed by impactful retailer relationships and a future-focused mindset, we turn grocery into growth at every level.

Custom go-to-market plans designed for scalability and profitability.

Retailer-specific solutions for optimal product placement, pricing, and promotions.

Seamless execution of new product launches with clear, measurable outcomes.

Ongoing performance tracking and strategic refinement to ensure continued success.

Go Back