New Spring Products To Look Out For In Grocery Stores

In early March, Expo West 2020 was canceled due to COVID-19. Expo West is the world’s largest natural, organic, and healthy products trade show. The annual show provides opportunities to brokers, retailers, brand owners, and others interested in the industry to connect in-person. This was the first time in 40 years the historic Anaheim, CA show did not take place. With the show cancellation, exhibiting brands missed an opportunity to debut new products at the trade show, as originally planned.

Below are some of our favorite new item innovations that would have launched at Expo West.

Caesar’s Kitchen

Caesar’s Kitchen is a line of chef-created, culinary entrees featuring organic ingredients. Their products are also rBST and non-GMO.

Dr. Praeger’s

Dr. Praeger’s products are canola oil-free, soy-free, and gluten-free. These frozen, meaty burgers are high in protein and infused with veggies. They also are lower in sodium, saturated fat, and total fat than the leading meaty veggie burgers.

FitJoy Foods

  • Grain-Free Clusters – Maple Vanilla
  • Grain-Free Clusters – Chocolate

The new FitJoy Foods products are the first grain-free peanut butter filled pretzel nuggets. The product’s three main ingredients are organic certified peanut butter, cassava flour, and chickpea flour. They are also gluten-free, grain-free, corn-free, soy-free, dairy-free, kosher certified, plant-based, non-GMO project verified, and contains no artificial colors, flavors, or sweeteners.

Louisiana Fish Fry

Louisiana Fish Fry products are made with the finest, high-quality ingredients. All their dishes are cajun-inspired which offers the true taste of Louisiana to a wider audience. The Cajun Fire Cottage Cheese can be found in the dairy aisle at retailers near you.

Mia’s Kitchen

  • White Bean Cauliflower Pasta Sauce
  • Spinach & Ricotta Pasta Sauce
  • Pomodoro Fresco Pasta Sauce
  • Calabrian Chili Pepper

Mia’s Kitchen sauces are based on authentic Italian recipes and contain no added sugar. The tomatoes are sourced from Northern California which provides the Cali-Ital feeling.

Mike’s Mighty Good

  • Miso Ramen with Organic Noodle Cups
  • Savory Beef with Organic Noodles Pillow

Mike’s Mighty Good is known to be the best selling Ramen in the USA. The products are made with organic noodles and rich broth which classifies the ramen as bar-style ramen.

N!ck’s

N!ck’s ice cream is plant-based, dairy-free, and keto-friendly. Each pint has between 4g to 7g of net carbs per serving. N!ck’s is known for Swedish-style light and creamy pints.

Schar

  • Multigrain Gluten-Free Table Crackers
  • Rosemary Gluten-Free Table Crackers

Schar products are gluten and wheat-free, non- GMO, lactose-free, and preservative-free. The products are also are ambient/ shelf stable which allows for a longer shelf life without slacking out.

Serendipity Brands LLC

Serendipity Brands LLC is a premium ice cream brand, releasing the new Unicorn Bliss Sundae pint-sized ice cream. This brand was inspired by the well-known New York City restaurant, Serendipity 3. They are known for their great taste and texture.

Snow Monkey

Snow Monkey is a reinvented plant-based and dairy-free ice treat. These products are vegan, paleo, and free of all eight major allergens. Snow Monkey is sustainably sourced with non-GMO superfoods, fruits, and seeds. Each pint is packed with 21 grams of plant-based protein.

Sweet Loren’s

Sweet Loren’s products are certified gluten-free, project verified non-GMO, top eight allergen-free, plant-based, certified vegan, tree nut and peanut-free, kosher parve, and dairy-free. This break and bake cookie dough is safe to eat raw and ranked as the number one natural cookie dough in the U.S.

Unreal Snacks

Unreal brand’s Carmel Peanut Nougat Bar is certified gluten-free, vegan, and contains nothing artificial. They are made with over 70% organic ingredients and contain 40% less sugar than the leading brands, Unreal products are made with sustainable ingredients, organic ingredients, and contains fair trade ingredients along with being non- GMO verified.

Keep an eye out for these new products coming to retailer shelves near you. For more information on individual products visit the brands’ website

Contact Us

Recent Posts

Categories

Our Approach
Our Channels
Our Services
Blog & Resources
Contact
Linkedin Instagram
Close
Close

Retail Support

Your brand’s presence at retail is only as strong as its execution.

Your brand’s presence at retail is only as strong as its execution. We ensure your products are optimized for shelf placement, promotions, and merchandising success.

We ensure your products are optimized for shelf placement, promotions, and merchandising success.

Secure premium shelf positioning to maximize brand visibility.

Expert merchandising and field execution for enhanced in-store presentation.

Retail compliance management to navigate retailer requirements seamlessly and successfully.

Strategic promotional planning to drive velocity and category growth.

Go Back
Close

Retailer Relationship Management

Strong retailer relationships are the backbone of retail success.

Strong retailer relationships are the backbone of retail success. Here at Alliance Sales & Marketing, we prioritize these strong relationships. We ensure your brand is aligned with key decision-makers and consumers to secure the best opportunities for brand growth and unrelenting success with end-to-end retailer management.

Here at Alliance Sales & Marketing, we prioritize these strong relationships. We ensure your brand is aligned with key decision-makers and consumers to secure the best opportunities for brand growth and unrelenting success with end-to-end retailer management.

Dedicated account management to streamline retailer communication.

Proactive problem-solving to address retailer inquiries quickly and effectively.

Retailer onboarding and strategic negotiation for long-term success.

Committed support for day-to-day client needs and lasting relationships based on trust and collaboration.

Actionable feedback derived from retail channels to refine strategies.

Go Back
Close

Data Insights

Winning in retail starts with the right data, and data is at the core of everything we do.

Winning in retail starts with the right data, and data is at the core of everything we do. Our proprietary Alliance Insight Suite empowers brands with real time analytics and category intelligence to drive informed decisions.

Our proprietary Alliance Insight Suite empowers brands with real time analytics and category intelligence to drive informed decisions.

Identify category opportunities and market trends through advanced analytics.

Retailer-specific insights that guide strategic planning and execution.

Monitor key performance metrics to continuously refine and improve results.

Go Back
Close

Process & Compliance Optimization

We handle the operational complexities, so you can focus on what matters – growing your brand.

We handle the operational complexities, so you can focus on what matters – growing your brand. Our process optimization services ensure a seamless experience from item setup to order fulfillment.

Our process optimization services ensure a seamless experience from item setup to order fulfillment.

Streamlined new item setup and retailer compliance management.

End-to-end logistics, order processing, and deduction management.

Efficient deduction, order, and contract management.

Logistics and order fulfillment for seamless operations.

Transparent reporting to keep you informed and in control.

Go Back
Close

Ecommerce

With a bold, future-focused approach, Alliance fuses strategy, creativity, and execution to drive real results where it counts.

With a bold, future-focused approach, Alliance fuses strategy, creativity, and execution to drive real results where it counts. We’re here to accelerate your brand into the future by turning complexity into clarity, delivering streamlined growth and standout brand presence across every digital shelf.

We’re here to accelerate your brand into the future by turning complexity into clarity, delivering streamlined growth and standout brand presence across every digital shelf.

Comprehensive ecommerce strategies that increase visibility and drive conversion.

Sponsored Search and digital ad campaigns to drive traffic and sales.

Optimized product listings with enhanced content, SEO, and A+ imagery.

Data-driven insights to refine and optimize performance.

Go Back
Close

Marketing

Your brand’s success depends on visibility, engagement, and conversion.

Your brand’s success depends on visibility, engagement, and conversion. Our marketing team develops integrated campaigns that connect your product with the right audience – at the right time.

Our marketing team develops integrated campaigns that connect your product with the right audience – at the right time.

Omni-channel marketing solutions powered by Alliance Beyond, our proprietary platform.

Geo-targeted digital advertising, sponsored search, and display campaigns.

High-impact content creation, including videography, brand films, product photography, and lifestyle photography.

Shopper marketing strategies tailored to increase brand awareness and drive purchase intent.

Go Back
Close

Ecommerce

Alliance excels at transforming online potential into measurable growth. With unmatched Ecommerce expertise, we bridge the gap between traditional retail and dynamic online marketplaces, positioning your brand as a dominant force on the digital shelf.

Experts in Emerging Ecommerce Channels

We position brands for success on DashMart,
Thrive Market, FreshDirect and other fast-growing ecommerce channels, expanding your brands reach while seizing every new opportunity for growth.

Winning the Digital Shelf

Our team develops and manages high-impact sponsored search, display, and geo-targeted ad campaigns, optimizing content for discoverability and conversion across digital storefronts. With a data-first approach, we maximize ROI and position your brand for sustained success.

High-Impact Creative

From compelling product demos to conversion-focused videos, our expert team produces high-quality multimedia assets that bring your brand to life.
We craft content that ensures your brand stands out.

Unified Omnichannel Integration

We unify online and in-store strategies, ensuring retail media, promotions, and content work together to drive both digital sales and brick-and-mortar velocity.

Go Back
Close

Natural

Alliance Natural is the catalyst behind the industry’s most forward-thinking natural and organic brands. With deep category fluency and a pulse on what’s next, we craft tailored strategies that elevate purpose-led brands into lasting category leaders.

Strategic Distribution Expertise

We craft tailored distribution strategies for NCG, INFRA, and independent retailers, ensuring optimal placement and expansion in the natural landscape.

Leadership in Clean-Label & Functional Foods

With extensive experience in emerging health trends, we position natural brands as category leaders in the competitive organic and functional food space.

Expansive Retail Partnerships for Nationwide Growth

Our Coast-to-Coast relationships with leading natural food chains – both regional and national – help brands secure premium shelf space and increase market penetration.

Intelligent Selling for Sustainable Success

We develop data-driven sales strategies that align with your brand’s business goals, accelerating your sales and growth across all key markets.

Go Back
Close

Supermarket

Alliance sets the standard in the supermarket channel. Backed by unparalleled industry intelligence and deeply rooted retailer partnerships, we drive bold strategies that accelerate growth across national and regional grocers. We don’t just place brands, we build them.

Targeted Go-to-Market Strategies

We develop customized retail strategies that align with your brand’s goals, ensuring a seamless path to success in the grocery channel.

Seamless Product Launch Execution

Through our established retailer partnerships, we streamline new product introductions, maximizing visibility and sales from day one.

Data-Driven Category Optimization

Our team conducts comprehensive category reviews, securing premium shelf placement and striving for peak visibility to optimize your brand’s performance.

Unmatched Retailer Network

With established relationships across 425+ top grocery retailers nationwide, we provide brands with the connections needed to scale and succeed.

Go Back
Close

Headquarter & Field Sales

At Alliance, our Headquarter & Field Sales approach is anything but average.

At Alliance, our Headquarter & Field Sales approach is anything but average. We lead with bold vision, national reach, and unstoppable momentum. From national chains to regional power players, we architect strategies that get products on shelves and ignite retail success from the top down and the ground up. Backed by impactful retailer relationships and a future-focused mindset, we turn grocery into growth at every level.

We lead with bold vision, national reach, and unstoppable momentum. From national chains to regional power players, we architect strategies that get products on shelves and ignite retail success from the top down and the ground up. Backed by impactful retailer relationships and a future-focused mindset, we turn grocery into growth at every level.

Custom go-to-market plans designed for scalability and profitability.

Retailer-specific solutions for optimal product placement, pricing, and promotions.

Seamless execution of new product launches with clear, measurable outcomes.

Ongoing performance tracking and strategic refinement to ensure continued success.

Go Back