The Best CPG Trade Shows to Attend in 2026
Top CPG Trade Shows to Attend in 2026 The Consumer Packaged Goods (CPG) industry thrives on connection, innovation, and staying ahead of evolving market trends. For brands looking to expand their retail footprint, forge strategic partnerships, and showcase new products, attending key trade shows remains one of the most valuable investments you can make. As […]
The Best CPG Trade Shows to Attend in 2025
Maximize your impact in the Consumer Packaged Goods (CPG) industry by attending the top trade shows in 2025. Whether launching a new product or refreshing your brand, these events provide a powerful platform to connect with buyers, press, and industry peers across the U.S. Each of these trade shows offers unique insights and networking opportunities, […]
Alliance Sales & Marketing Announces Winner of Jumpstart Jam:
Celebrating 20 Years with Pitch Slam Event Charlotte, North Carolina (July 29th, 2024) — This past week, Alliance Sales & Marketing, a leading force in the consumer packaged goods (CPG) industry, celebrated a significant milestone by hosting its first-ever pitch slam event, “Jumpstart Jam,” in honor of the company’s 20th anniversary. The event brought together […]
Alliance Sales and Marketing to Host Inaugural Jumpstart Jam Pitch Slam
Emerging brands are invited to apply for a chance to win $250K in brokerage and marketing services Charlotte, North Carolina (April 1st, 2024) — Alliance Sales and Marketing, a pioneering force in connecting consumer product brands with retailers for over two decades, in sponsorship partnership with SPINS®, a leading provider of data and insights for […]
Alliance Sales and Marketing Celebrates 20th Anniversary
Celebrating two decades of connecting consumer product brands to retailers, Alliance Sales and Marketing proudly announces its 20th anniversary milestone this year. Founded in 2004 by CEO Scott Anderson and four co-founders, the Charlotte-based company has been a beacon of innovation in the food brokerage industry since its inception.
The Growing Importance of Clean Label in Today’s Consumer Packaged Goods
In the ever-evolving landscape of consumer preferences, the “clean label” movement has emerged as a significant trend within the consumer packaged goods (CPG) industry. But what does “clean label” really entail, and why is it becoming crucial for CPG brands to adopt this approach?
The Short Guide to Influencer Marketing
The reign of social media has become every digital marketer’s opportunity to grow their brand. As consumers are constantly online, it’s important for brands to leverage platforms like Facebook, Instagram, Pinterest, and especially TikTok. TikTok’s popularity has grown exponentially over the past two years, as influencers have taken over the online space. This social platform […]
How Social Media Can Help Build Your Brand
In today’s society, social media has become part of the everyday lifestyle. People of all ages are constantly online engaging with others and receiving information like never before. As a fast and inexpensive marketing strategy, many have started taking advantage of the powerful reach sites like Instagram, Facebook, and TikTok can provide. Social media can […]
The Best Shelf Space Management Techniques
In one of the most competitive industries, brands must be able to stand out in the store. The average number of items carried in a supermarket is 31,119. Even though the CPG space is crowded, there are methods you can incorporate into your shelf space marketing strategy. What is Shelf Space Management? Defined as careful […]
The Advantages of Working with a Food Broker
If you have just started in the grocery industry or have a beverage or food product you’d like to pitch to a retailer, partnering with a food broker could be the key to your success. The goal of a food broker is to get your product on a shelf at a grocery store and help […]