The Power of Big Data and Advanced Analytics Within the CPG Industry
In today’s ever-changing market, it’s important to stay ahead of the curve. When it comes to making key decisions, business executives are relying on data. Brands that utilize data and analytics are constantly evolving and improving in the industry. The CPG industry generates massive amounts of data which can be used for driving your brand’s […]
How CPG Brands Are Moving Towards Sustainable Options
It is no secret that sustainability has become an important component of business strategies worldwide. Organizations everywhere are now incorporating ethical initiatives to help better the environment and their customer’s lifestyles. As preferences evolve toward conscious consumption, it’s critical that firms discover ways to incorporate sustainability into their operations. Sustainability Within the Industry The corporate […]
The Best CPG and Food Trade Shows to Attend in 2022
Whether you are a new, emerging food brand or a beloved American pantry staple, the food industry is full of opportunities for education, innovation, and networking. Here are the best trade shows and conventions to attend this year. 2022 KeHe Summer Show: New Orleans, LA, January 26-February 11, 2022 Add to calendar AppleGoogle Outlook Yahoo […]
What Traditional CPG Companies Can Learn From Disruptors?
Disruptors in the marketplace are innovators or non-industry insiders that offer a similar product but in a different way. Disruptors are not obstructive to the industry, instead they help to push innovation and new ideas throughout the industry. Traditional companies should maintain a good awareness of the potential and emerging disruptors. There is no need […]
4 Best Places to Sell Your Food and Beverage Product
Congratulations, at this stage in the game, you have strategically checked all the boxes, identifying your product as a solution to something people want, either a better taste or more convenient option. Or maybe your food and beverage product fulfills a need as a great source of nutrition that may be low calorie, gluten-free, or […]
Things to Know Before Selling Your CPG Product on Amazon
Amazon has revolutionized the online marketplace, becoming the top e-commerce platform in the United States. In 2018, the online retailer’s dollar share of the U.S. e-commerce market reached 49 percent, making it responsible for 5 percent of all retail spending across the country. CPG brands are expanding their sales channels to include Amazon marketplace because […]
The Best Ways to Supplement Shopper Marketing Programs
To truly see a shift in sales and consumer loyalty, shopper marketing is a vital component in any brand’s business plan if they want to see results on supermarket shelves. With new brands and competition emerging every day, you must learn how to enhance each part of your shopper marketing (link to blog) strategy to […]
Retailer Show Love to Charities Through Corporate Giving Programs
Grocery retailers hold a lot of power when it comes to change in the community. Through supporting nonprofits and establishing company-wide programs, retailers across the U.S. are working towards relieving hunger and enriching lives. Below are some of the top organizations and programs each retailer supports. Kroger Co. Honoring Our Heroes: Kroger Co. raised $21,000,000 […]
Alliance Hosts a Vendor Showcase at Giant Food Stores
On February 26th, members of the Alliance team held a vendor event showcase to connect select brands with key category buyers at Giant Food Stores in Pennsylvania. Over 35 of our clients participated in the meet and greet, providing samples and selling guides to retailer attendees. These events are mutually beneficial for everyone involved. For […]
What is H-E-B Doing Right as Top U.S. Grocery Retailer in 2020?
With H-E-B winning the Dunnhumby award earlier this year, there have been many questions and conversations around the win. How did this supermarket, primarily in the Texas region, beat out nationwide retailers? There are many initiatives and reasons as to why H-E-B is growing in popularity among consumers and winning over shoppers. Texas Roots Driven […]