What Are the Best CPG Professional Groups?
In the food and beverage industry, it is all about knowing and learning from the right people to create a successful business. Networking is one of the best ways to get to know professionals in your industry and related fields. Many individuals within the CPG space are members of these groups for a variety of […]
4 Ways to Create a More Sustainable Product
Companies in all industries are making shifts towards becoming more sustainable and reducing their environmental footprint. With businesses like Amazon challenging CPG brands to have “Frustration-Free Packaging,” companies are getting one step closer to an eco-friendly product line. From large, traditional brands like Nestle to new and emerging brands, all are working towards meeting consumer […]
How to Use Voice Search to Speak to Consumers
In the past few years, artificial intelligence has grown to become a part of most consumers’ daily lives. Smart speakers, like Amazon’s Echo, gained popularity due to its cloud-based voice feature, Alexa. The service encompasses a variety of skills and tools to benefit its users – from voice search queries to news streaming. Tools like […]
How to Market a Food or Beverage Brand
Marketing is vital to the success of any brand within the food and beverage industry. With competition continuously emerging, food brands are having to utilize a variety of marketing methods across all channels to help promote and maintain a positive brand image to consumers. Some of the most successful and established brands are continuously enhancing […]
The Best Advice from Successful Food Entrepreneurs
Building a successful business has many challenges. Building a successful food business has even more challenges. To help you go from good to great in 2020, we’ve compiled a list of sage advice from some of the most successful leaders in the industry: Not every business decision is an economic one, and success is […]
A-Z: The Complete Glossary of CPG Terms
The CPG industry is continually evolving their vocabulary as innovations with the channels and the industry as whole emerge. Learn more about the industry’s commonly used key phrases and what they mean. A All Commodity Volume (ACV): is a common way to measure the size of a store or retailer by determining the total retail […]
What is Shopper Marketing?
Shopper marketing, one of the original forms of marketing in retail stores, is the idea of creating consumer awareness and interaction with new or existing products. It focuses on the customer in and at the point of purchase, effectively compelling them to purchase goods based on a variety of factors. How do they do this? […]
Appealing to Diet-Conscious Shoppers If You’re Not a Better-For-You Brand
Millennials aren’t the only consumer type looking for healthier options in the grocery store, Gen X and Baby Boomers are also transitioning their diets to be more health centered. In fact, according to Fona International, Baby Boomers are twice more likely than Millennials to prioritize product labels that provide easy-to-understand nutritional information. With consumers demanding […]
Are Seasonal and Limited-Edition Products Worth It?
Business of all sizes, from big corporations to small-local businesses, are extending their product lines by offering limited-edition products throughout the year. Consumers associate certain times of the year with certain flavors or aromas; one of the most popular being the fall time favorite, pumpkin spice. As seasons change, CPG companies are rolling out new […]
What are the Most Popular Food Certifications?
Food certifications and labels are used on nearly every product in grocery stores nationwide. These certifications are issued by third party companies to verify that the products, methods, and systems used by the product’s manufacturer are meeting various food safety standards. There are a variety of third-party organizations that test and certify these products—ranging from […]