Why Should I Attend a CPG Trade Show?
Whether you’re a large corporation or a small business, attending trade shows benefits your brand. CPG trade shows are open to brands within the consumer product goods industry that want to get in front of buyers and retailer, get a pulse on trends and competitors, and understand which vendors to leverage retailers and grow their […]
The Best Shelf Space Management Techniques
In one of the most competitive industries, brands must be able to stand out in the store. The average number of items carried in a supermarket is 31,119. Even though the CPG space is crowded, there are methods you can incorporate into your shelf space marketing strategy. What is Shelf Space Management? Defined as careful […]
The Age of the Conscious Consumer
With the recent global pandemic and the rise of social justice movements, conscious consumerism has taken over the retail space. B2B and B2C brands now must recognize the demands of the mindful shopper. There are many organizations that had to shift their brand’s purpose and operations. As technology is continuing to improve, more than ever […]
The Power of Big Data and Advanced Analytics Within the CPG Industry
In today’s ever-changing market, it’s important to stay ahead of the curve. When it comes to making key decisions, business executives are relying on data. Brands that utilize data and analytics are constantly evolving and improving in the industry. The CPG industry generates massive amounts of data which can be used for driving your brand’s […]
How CPG Brands Are Moving Towards Sustainable Options
It is no secret that sustainability has become an important component of business strategies worldwide. Organizations everywhere are now incorporating ethical initiatives to help better the environment and their customer’s lifestyles. As preferences evolve toward conscious consumption, it’s critical that firms discover ways to incorporate sustainability into their operations. Sustainability Within the Industry The corporate […]
What Are the Best CPG Professional Groups?
In the food and beverage industry, it is all about knowing and learning from the right people to create a successful business. Networking is one of the best ways to get to know professionals in your industry and related fields. Many individuals within the CPG space are members of these groups for a variety of […]
4 Ways to Create a More Sustainable Product
Companies in all industries are making shifts towards becoming more sustainable and reducing their environmental footprint. With businesses like Amazon challenging CPG brands to have “Frustration-Free Packaging,” companies are getting one step closer to an eco-friendly product line. From large, traditional brands like Nestle to new and emerging brands, all are working towards meeting consumer […]
A-Z: The Complete Glossary of CPG Terms
The CPG industry is continually evolving their vocabulary as innovations with the channels and the industry as whole emerge. Learn more about the industry’s commonly used key phrases and what they mean. A All Commodity Volume (ACV): is a common way to measure the size of a store or retailer by determining the total retail […]
What is Shopper Marketing?
Shopper marketing, one of the original forms of marketing in retail stores, is the idea of creating consumer awareness and interaction with new or existing products. It focuses on the customer in and at the point of purchase, effectively compelling them to purchase goods based on a variety of factors. How do they do this? […]
Should You Consider the Convenience Channel?
Over the past few years, U.S. convenience stores have achieved impressive growth compared to other retail channels. According to the National Association of Convenience Stores, 2018 marked the sixteenth year of record in-store sales for the convenience channel. Annual revenue rose 2.2% year over year, hitting $232.2 billion. More and more consumers are trying to […]