The Advantages of Working with a Food Broker
If you have just started in the grocery industry or have a beverage or food product you’d like to pitch to a retailer, partnering with a food broker could be the key to your success. The goal of a food broker is to get your product on a shelf at a grocery store and help […]
The Age of the Conscious Consumer
With the recent global pandemic and the rise of social justice movements, conscious consumerism has taken over the retail space. B2B and B2C brands now must recognize the demands of the mindful shopper. There are many organizations that had to shift their brand’s purpose and operations. As technology is continuing to improve, more than ever […]
The Power of Big Data and Advanced Analytics Within the CPG Industry
In today’s ever-changing market, it’s important to stay ahead of the curve. When it comes to making key decisions, business executives are relying on data. Brands that utilize data and analytics are constantly evolving and improving in the industry. The CPG industry generates massive amounts of data which can be used for driving your brand’s […]
How CPG Brands Are Moving Towards Sustainable Options
It is no secret that sustainability has become an important component of business strategies worldwide. Organizations everywhere are now incorporating ethical initiatives to help better the environment and their customer’s lifestyles. As preferences evolve toward conscious consumption, it’s critical that firms discover ways to incorporate sustainability into their operations. Sustainability Within the Industry The corporate […]
4 Best Places to Sell Your Food and Beverage Product
Congratulations, at this stage in the game, you have strategically checked all the boxes, identifying your product as a solution to something people want, either a better taste or more convenient option. Or maybe your food and beverage product fulfills a need as a great source of nutrition that may be low calorie, gluten-free, or […]
Alliance Hosts a Vendor Showcase at Giant Food Stores
On February 26th, members of the Alliance team held a vendor event showcase to connect select brands with key category buyers at Giant Food Stores in Pennsylvania. Over 35 of our clients participated in the meet and greet, providing samples and selling guides to retailer attendees. These events are mutually beneficial for everyone involved. For […]
Should You Consider the Convenience Channel?
Over the past few years, U.S. convenience stores have achieved impressive growth compared to other retail channels. According to the National Association of Convenience Stores, 2018 marked the sixteenth year of record in-store sales for the convenience channel. Annual revenue rose 2.2% year over year, hitting $232.2 billion. More and more consumers are trying to […]
The Growth of Gluten-Free Diets in America
According to Statista Research, the gluten-free product market is expected to reach $7.59 billion by 2020. Just two short years ago in 2017, it was valued at $4.72 billion—that’s an expected growth rate of over 7%! To help understand what’s powering this growth, we’re going to take a closer look at the category in honor […]
15 Memorable Moments from Our First 15 Years
Alliance Sales and Marketing was founded fifteen years ago in Charlotte, North Carolina. Since our inception in 2004, we’ve grown startups into household names, reinvigorated legacy brands, opened over a dozen offices nationwide, and given back to our local communities through our corporate volunteer program, Alliance Cares. Our passion and our people have powered our […]
2019 Expo East Trends
Natural Products Expo East wrapped up earlier this month with over 1,550 brands presenting to an estimated 29,000 attendees about the latest and greatest innovations in natural foods and beverages. The annual organic and natural food convention was held again this year at Baltimore Convention Center, though next year will be the first year in Philadelphia. Several Alliance Natural associates […]