How to Educate Consumers When Introducing a New Brand Category
Introducing a new product category can be both exciting and daunting at the same time. You have this great product idea, but how do you market it as a category disruptor? Take Keurig as an example, the company created an easy-brew coffee machine utilizing its “K-Cups” which transformed consumer’s daily coffee-making habits. When launching a […]
10 Podcasts to Propel Your Entrepreneurial Spirit
Podcasts have become a growing medium in the CPG industry. Several companies and agencies are launching their own food and beverage podcasts to contextualize trends, interview thought leaders, and more. Below are some of the top trending podcasts to listen to if you need some inspiration to get your creative juices flowing. The Food Marketing […]
Alliance Hosts a Vendor Showcase at Giant Food Stores
On February 26th, members of the Alliance team held a vendor event showcase to connect select brands with key category buyers at Giant Food Stores in Pennsylvania. Over 35 of our clients participated in the meet and greet, providing samples and selling guides to retailer attendees. These events are mutually beneficial for everyone involved. For […]
How to Use Voice Search to Speak to Consumers
In the past few years, artificial intelligence has grown to become a part of most consumers’ daily lives. Smart speakers, like Amazon’s Echo, gained popularity due to its cloud-based voice feature, Alexa. The service encompasses a variety of skills and tools to benefit its users – from voice search queries to news streaming. Tools like […]
How to Market a Food or Beverage Brand
Marketing is vital to the success of any brand within the food and beverage industry. With competition continuously emerging, food brands are having to utilize a variety of marketing methods across all channels to help promote and maintain a positive brand image to consumers. Some of the most successful and established brands are continuously enhancing […]
The Best Advice from Successful Food Entrepreneurs
Building a successful business has many challenges. Building a successful food business has even more challenges. To help you go from good to great in 2020, we’ve compiled a list of sage advice from some of the most successful leaders in the industry: Not every business decision is an economic one, and success is […]
Appealing to Diet-Conscious Shoppers If You’re Not a Better-For-You Brand
Millennials aren’t the only consumer type looking for healthier options in the grocery store, Gen X and Baby Boomers are also transitioning their diets to be more health centered. In fact, according to Fona International, Baby Boomers are twice more likely than Millennials to prioritize product labels that provide easy-to-understand nutritional information. With consumers demanding […]
What are the Most Popular Food Certifications?
Food certifications and labels are used on nearly every product in grocery stores nationwide. These certifications are issued by third party companies to verify that the products, methods, and systems used by the product’s manufacturer are meeting various food safety standards. There are a variety of third-party organizations that test and certify these products—ranging from […]
Maximize Sales with Multi-Lingual Paid Social Ads
Marketing is getting more robust in this digital age and it will only get more competitive as time proceeds. Social media marketing is one the most useful forms of brand endorsement any business, in any vertical, can utilize. But in order to continue to reach consumers in today’s world, cross cultural marketing should be a […]
What is a Food Broker?
A food broker’s goal is to get your product on the shelf at grocery stores and help you market your product to customers. Alliance Sales and Marketing is a national food broker, headquartered in Charlotte, North Carolina, that represents conventional and natural supermarkets and grocery stores from coast to coast. As a food broker, we […]