The Best CPG Trade Shows to Attend in 2026
Top CPG Trade Shows to Attend in 2026 The Consumer Packaged Goods (CPG) industry thrives on connection, innovation, and staying ahead of evolving market trends. For brands looking to expand their retail footprint, forge strategic partnerships, and showcase new products, attending key trade shows remains one of the most valuable investments you can make. As […]
The Best CPG Trade Shows to Attend in 2025
Maximize your impact in the Consumer Packaged Goods (CPG) industry by attending the top trade shows in 2025. Whether launching a new product or refreshing your brand, these events provide a powerful platform to connect with buyers, press, and industry peers across the U.S. Each of these trade shows offers unique insights and networking opportunities, […]
Alliance Sales and Marketing to Host Inaugural Jumpstart Jam Pitch Slam
Emerging brands are invited to apply for a chance to win $250K in brokerage and marketing services Charlotte, North Carolina (April 1st, 2024) — Alliance Sales and Marketing, a pioneering force in connecting consumer product brands with retailers for over two decades, in sponsorship partnership with SPINS®, a leading provider of data and insights for […]
Alliance Sales and Marketing Celebrates 20th Anniversary
Celebrating two decades of connecting consumer product brands to retailers, Alliance Sales and Marketing proudly announces its 20th anniversary milestone this year. Founded in 2004 by CEO Scott Anderson and four co-founders, the Charlotte-based company has been a beacon of innovation in the food brokerage industry since its inception.
The Growing Importance of Clean Label in Today’s Consumer Packaged Goods
In the ever-evolving landscape of consumer preferences, the “clean label” movement has emerged as a significant trend within the consumer packaged goods (CPG) industry. But what does “clean label” really entail, and why is it becoming crucial for CPG brands to adopt this approach?
How Social Media Can Help Build Your Brand
In today’s society, social media has become part of the everyday lifestyle. People of all ages are constantly online engaging with others and receiving information like never before. As a fast and inexpensive marketing strategy, many have started taking advantage of the powerful reach sites like Instagram, Facebook, and TikTok can provide. Social media can […]
Pivoting Your Brand Strategy to Reach a New Audience
Consumers are consistently purchasing your product or service, indicating that you’ve identified your brand’s target audience. Every brand’s goal is to have a dedicated following of loyal supporters, but do you ever wonder if your brand is missing out on another audience segment? You may be missing out on additional revenue from a more niche […]
Why Should I Attend a CPG Trade Show?
Whether you’re a large corporation or a small business, attending trade shows benefits your brand. CPG trade shows are open to brands within the consumer product goods industry that want to get in front of buyers and retailer, get a pulse on trends and competitors, and understand which vendors to leverage retailers and grow their […]
The Best Shelf Space Management Techniques
In one of the most competitive industries, brands must be able to stand out in the store. The average number of items carried in a supermarket is 31,119. Even though the CPG space is crowded, there are methods you can incorporate into your shelf space marketing strategy. What is Shelf Space Management? Defined as careful […]
The Advantages of Working with a Food Broker
If you have just started in the grocery industry or have a beverage or food product you’d like to pitch to a retailer, partnering with a food broker could be the key to your success. The goal of a food broker is to get your product on a shelf at a grocery store and help […]