The Best CPG Trade Shows to Attend in 2024

2024 CPG Trade Shows to Attend

Maximize your influence at the premier events in the Consumer Packaged Goods (CPG) industry for 2024. Whether you’re unveiling a new product or orchestrating a rebrand, trade shows offer an ideal platform to connect with retailers and press. Spanning the calendar and the nation, these conventions cater to various product niches.

Review the list below and discover the key trade shows that will grow your business this year:

Winter Fancy Food Show: Las Vegas, NV | January 21 – 23

The Winter Fancy Food Show serves as a platform for specialty food makers to showcase their latest products, while buyers explore potential bestsellers. Bringing together numerous industry professionals in one location, the Winter Fancy Food Show spans three days of sampling, networking, and educational opportunities tailored to facilitate business growth.

2024 KEHE Summer Show: Salt Lake City, UT | February 6-8

Held in Salt Lake City, this trade show is inspired by the unexpected. From gourmet and ethnic foods to specialty cheeses, this show covers everything you need to know about the latest trends, sustainability practices, and more.

UNFI Natural and Conventional Spring and Summer Show: San Diego, CA | February 7-8

The UNFI Natural & Conventional Show, held in San Diego, California, offers attendees the chance to discover a diverse range of products. Explore exhibits showcasing bakery goods, prepared foods, organic and natural gourmet items, ethnic foods, vitamins, supplements, sports nutrition, meat, seafood, bakery products, and much more.

UNFI Natural and Conventional Spring and Summer Show: Orlando, FL | February 20-21

The UNFI Natural & Conventional Show, held in Orlando, Florida, offers attendees the chance to discover a diverse range of products. Explore exhibits showcasing bakery goods, prepared foods, organic and natural gourmet items, ethnic foods, vitamins, supplements, sports nutrition, meat, seafood, bakery products, and much more.

American Frozen Food Institute (AFFI) Con: San Diego, CA | February 24-27

AFFI-CON stands as the foremost business gathering for professionals in the frozen food and beverage industry, including manufacturers, suppliers, and logistical partners. With over 500 companies and 1,500+ attendees converging in one location, it serves as an unparalleled opportunity for one-on-one discussions about present and future business prospects.

Natural Products Expo West: Anaheim, CA | March 12-16

Featuring natural and organic lifestyle products, this is the ideal trade show for brands to make an impact on specialty retailers. You have a chance to meet a multitude of buyers and professionals that you can utilize to build your brand. Huge in the CPG sector, this event is known for showcasing innovative ideas and upcoming trends. If you’re a brand looking to connect with national buyers, this is the place to be.

West States Chain Grocers Association: Aurora, CO | May 4-8

The Western Association of Food Chains Annual Convention brings retailers wholesalers, brokers, suppliers, and manufacturers all in one building. As the WAFC’S mission stands by “advancing the food industry through education and leadership,” this event is considered one of the top conventions to attend in the food industry sector.

Sweet & Snacks Expo: Indianopolis, IN | May 14-16

Calling all candymakers and snack enthusiasts! The Sweet & Snacks Expo features the latest innovations in the confectionary and snack industry. With new flavors and formulas taught by the world’s leaders, attendees can learn more about groundbreaking products all under one roof. Experts offer big-picture insights while helping predict new shopper trends.

UNFI Natural and Conventional Winer and Holiday Show: Uncasville, CT | June 4-5

The UNFI Natural and Conventional Winter and Holiday Show presents brands with a crucial opportunity to strategize for the holiday season. This event provides a valuable in-person platform to explore new product innovations, delve into in-store merchandising strategies, and establish meaningful connections with suppliers.

2024 KEHE Holiday Show: Chicago, IL | June 12-13

Join in on the innovation and endless opportunities at the KEHE Holiday Show! Attendees can make an impact and sell to the top retailers, buyers, and brokers. Featuring the industry’s cutting-edge brands and most sought-after products, you can sample and purchase natural and organic, specialty, and fresh produce all in one place.

The Summer Fancy Food Show: New York City, NY | June 23-25

Don’t miss your chance to expand your business and learn from the industry experts. For three days you can learn emerging trends, network, and sample the best specialty foods from exhibitors in over 40 categories. This is the perfect opportunity to strengthen partnerships and gain insight into consumer research, technological advances, and learn more about different digital marketing techniques.

The Carolinas Food Industry Council Convention: Myrtle Beach, SC | July 14-17

The Carolinas Food Industry Council (CFIC) is a unique event providing a relaxed, family-friendly setting for industry professionals to connect, offering outstanding seminars, business opportunities, and a chance to navigate the future of the grocery industry through networking, executive presentations, and educational sessions.

FMI Fresh Forward: San Diego, CA | August 5-7

FMI Fresh Forward is an unparalleled, exclusive executive-level gathering spanning two days. This event unites C-suite and senior executives from the food retail and wholesale sector with their supplier and third-party provider counterparts in the fresh foods supply chain, offering a platform to collectively envision the future of fresh in retail.

UNFI Natural and Conventional Winter Show: Minneapolis, MN | August 6-7

The UNFI Natural and Conventional Winter and Holiday Show presents brands with a crucial opportunity to strategize for the holiday season. This event provides a valuable in-person platform to explore new product innovations, delve into in-store merchandising strategies, and establish meaningful connections with suppliers.

Plant-Based World Expo: New York, NY | September 11-12

Designed for foodservice and industry professionals, the Plant-Based World Expo is the must-attend plant-based event of this year. Discover the most innovative plant-based products, learn from industry pioneers, and connect with retailers, buyers, brokers, and distributors. You can also sample products from the U.S and other countries/

Newtopia Now: Savannah, GA | August 6-8

Newtopia Now is a distinctive CPG event calling on buyers, brands, and changemakers to collectively shape a responsible, prosperous, and regenerative world. The event will be divided into four neighborhoods—Thrive, focusing on nutrition and wellness; Regenerate, centered on climate and environmental sustainability; Represent, highlighting social themes and minority-owned businesses; and Glow, featuring natural beauty and lifestyle products. Each neighborhood will host curated themes, content, and activations aligned with its specific focus.

NFRA: National Harbor, MD | October 5-8

The Natural Frozen and Refrigerated Foods convention isn’t the typical industry event. Showcase your product and be a part of sponsorship opportunities that will put your brand front and center. Along with speakers, luncheons, and receptions, you can expect to have one-on-one meetings with some of the major companies in the industry.

The NACS Show: Las Vegas, NV | October 7-10

This 4-day event brings the convenience and retail industry together while teaching attendees how to grow their bottom line. Walk around the expo floor to learn more about new products, meet connections, and even join a C-sweep competition.

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We lead with bold vision, national reach, and unstoppable momentum. From national chains to regional power players, we architect strategies that get products on shelves and ignite retail success from the top down and the ground up. Backed by impactful retailer relationships and a future-focused mindset, we turn grocery into growth at every level.

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