5 Digital Tools All CPG Brands Should Consider
The recent pandemic has created a massive shift in consumer shopping habits, with online channels emerging as the clear victors. Established online grocery services like
The recent pandemic has created a massive shift in consumer shopping habits, with online channels emerging as the clear victors. Established online grocery services like
Being a retailer is more than having a great product at a competitive price. It’s also about acquiring new customers and retaining the ones you
2020 will be remembered as one for the record books. Through it all, the CPG industry faced an unstoppable virus and held strong by adopting
Browsing the grocery aisle virtually or in-store, there are several factors we want to know before tossing items into our cart. Product information such as
With email, chatbots, Google, Facebook, Instagram, and other social media apps competing for consumer attention, direct-to-consumer (D2C) brands are scrambling for new ways to acquire
By all accounts, the current marketplace is cluttered, making it difficult for brands to differentiate themselves from the competition. Consumers have more choices than ever
The idea of disrupting a category can be daunting. How does a brand accomplish that? Is it a goal they have to start with from
Disruptors in the marketplace are innovators or non-industry insiders that offer a similar product but in a different way. Disruptors are not obstructive to the
Grocery Retailer Stores are Highly Competitive The consumer grocery sector is busier and more competitive than ever. Over 40,000 grocery storefronts exist in the
Over the past few years, brands have attempted to enhance their business model to include both products and services. Some brands like Nike and RedBull
