How CPG Brands Are Responding to COVID-19
Over the past month, amidst the uncertainty caused by COVID-19, it’s been a challenge for companies to connect with consumers, while also keeping their employees
Over the past month, amidst the uncertainty caused by COVID-19, it’s been a challenge for companies to connect with consumers, while also keeping their employees
Companies in all industries are making shifts towards becoming more sustainable and reducing their environmental footprint. With businesses like Amazon challenging CPG brands to have
Marketing is vital to the success of any brand within the food and beverage industry. With competition continuously emerging, food brands are having to utilize
Millennials aren’t the only consumer type looking for healthier options in the grocery store, Gen X and Baby Boomers are also transitioning their diets to
Last month, The Kroger Co. debuted their new logo and slogan, “Fresh For Everyone.” They are re-positioning their brand identity to focus on their “Food
Companies consider a rebrand because, over time, perceptions change, people change, and ideas change. The brand identity that you developed when you launched may no