Alliance Sales and Marketing and Social Nature, a better-for-you product discovery platform, are co-hosting a free webinar entitled “Secrets to a Successful Retailer Presentation.” The event will begin at 1:00 p.m. (ET) on Tuesday, August 24, 2021, and will feature a one-hour webinar and conclude with an optional 30-minute networking session on an innovative, interactive platform that simulates the experience of a live conference.
Kirsten Barner, Senior Director of Marketing at Alliance Sales and Marketing will co-host the event alongside Jessica Malach, VP of Partnerships and Insights at Social Nature. The webinar will provide guidance on how to prepare and present a compelling narrative to retail buyers that weaves together a brand’s story, category trends, sales growth, and consumer insights. During the virtual networking portion, attendees can speak one-on-one with event organizers as well as other industry peers.
“The CPG landscape is competitive in every category, so it is essential for brands to create a compelling presentation to secure placement at retailers” said Barner. “During this event, we will interact with emerging brands to offer best-in-class practices for developing a winning pitch based our own experience with retailers and manufacturers.”
“We’re excited to collaborate with Alliance Sales and Marketing on ways for natural CPG brands to win at retail,” said Malach. “Buyers expect more from brands than ever before. Not only must brands produce high performance products that retail shoppers will purchase repeatedly, but new brands are expected to be experts in their category, drive innovation, and net new category growth. By learning how to validate their products with consumers early, brands can better position themselves with the right consumer data and strategies for success. We look forward to sharing some practical ways to harness the voice of the consumer in the upcoming webinar.”
By hosting the event in a virtual conference setting, Alliance Sales and Marketing and Social Nature aim to create an environment that sparks meaningful discussions and conversations. Attendees can opt to participate in a variety of interactive elements during the event, including polls, question-and-answer sessions, and, of course, networking.
“We’re excited to collaborate with Alliance Sales and Marketing on an event of this kind. By utilizing the enhanced functionality of this event platform and sharing strategies that we’ve seen work with other brands, we hope to provide an experience that attendees will find impactful and engaging,” said Malach.
To register for the webinar, click here.
About Alliance Sales & Marketing
Alliance Sales and Marketing is a full-service, national food broker that represents emerging and established food and beverage brands in conventional, natural and specialty, and small format stores. Based in Charlotte, North Carolina, Alliance grows grocery brands coast to coast through collaborative relationships, proprietary data analytics, and extensive industry experience. With a team of experts strategically located across the country, Alliance delivers future-forward solutions and award-winning service. To learn more about Alliance Sales and Marketing, visit alliancesalesinc.com.
About Social Nature
Social Nature is a discovery platform that helps over 650,000 consumers make the switch to better-for-you products on their next shopping trip. Over 500 food and health brands across North America use Social Nature to drive product discovery and acquire targeted consumers at retail with our Digital Demos solution. To learn more about Social Nature, visit socialnature.com.
