YOUR RETAIL
PARTNERSHIP

LIKE NEVER
BEFORE

Promotional Banner for the Love Your Guts Campaign
Promotional Banner for the Snaccidents Campaign
Promotional Banner for the Piggy-Bank Platters Campaign
Promotional Banner for the Goodness Ground Up Campaign
Promotional Banner for the B-Good, B-Kind Campaign
Promotional Banner for the Trailblazing Essentials Campaign
Promotional Banner for the Dish It Out Campaign
Promotional Banner for the Explore Your Planet's Pantry Campaign

Retailer Campaigns Like Never Before

Serving 425+ happy retailers across the U.S.

Hover over a campaign to learn more

Sidesgiving | Stop and Shop

Partnering with Stop & Shop, we are giving side dishes the recognition they deserve. Utilizing the #Sidesgiving thematic, brands get the opportunity to participate in a high performing, omnichannel shopper marketing campaign during a highly-competitive time of year on shelf. From digital and print tactics to in-store components, participating brands highlight their holiday-helping products just in time for Thanksgiving.

Bright Lights, Cozy Bites | Hy-Vee

The holidays are a great time to bring family, fun, and food together all under one roof. Bright Lights, Cozy Bites is a campaign developed to promote participating brands just in time for the holiday season. In December 2022, Hy-Vee Online Aisles for Shopping generated 4.6 million visits, allowing brands to drive sales at the end of the year. This proves that consumers are on the lookout for the latest deals for their holiday recipes. Participants received a custom shoppable landing page on Hy-Vee, Aisles Online Homepage Swimlane, banner and display ads, and influencer posts featuring the brands. What’s better than ending the year with a bang!

Back to Campus Campaign | Albertsons & Safeway

For developing the popular “Hanger Management Kit,” the Alliance Marketing Team received the 2022 dotCOMM Award for Digital Marketing and Communications Campaigns. Partnering with Albertsons and Safeway, the team created a campaign that met Gen Z audience interests by leveraging vibrant color combinations, unexpected patterns and movement to provide an engaging digital experience.

A Connection Like Never Before.

Serving 425+ happy retailers across the U.S.

Ahold Delhaize Logo
Albertsons Logo
HEB Logo
Kroger Logo
Publix Logo
Meijer Logo
Food Lion Logo
HyVee Logo
Giant Logo
Stop & Shop Logo
A positive testimonial quote from Botticelli reading - “Alliance has been a key partner to the success of Botticelli Foods. Through our strong partnership, we have expanded our brand nationwide and have more than doubled our sales across U.S. Grocery. The Alliance Team is truly best-in-class at what they do and have been a huge factor in the success of our brand!” – Joe Asaro, Vice President"
A positive testimonial quote from Fisher Nuts reading - "We were able to lock out our entire competition and that’s certainly a benefit of having Alliance as our broker.” – Brian Noe, Sr. Business Manager"
A positive testimonial quote from Giant Food reading - “Alliance has been a great partner. They take the little guys and build them up to big guys. They do a great job of doing that. We appreciate the hard work and collaboration.” – Daniel Wigginton, Director