Sidesgiving | Stop and Shop
Partnering with Stop & Shop, we are giving side dishes the recognition they deserve. Utilizing the #Sidesgiving thematic, brands get the opportunity to participate in a high performing, omnichannel shopper marketing campaign during a highly-competitive time of year on shelf. From digital and print tactics to in-store components, participating brands highlight their holiday-helping products just in time for Thanksgiving.
Bright Lights, Cozy Bites | Hy-Vee
The holidays are a great time to bring family, fun, and food together all under one roof. Bright Lights, Cozy Bites is a campaign developed to promote participating brands just in time for the holiday season. In December 2022, Hy-Vee Online Aisles for Shopping generated 4.6 million visits, allowing brands to drive sales at the end of the year. This proves that consumers are on the lookout for the latest deals for their holiday recipes. Participants received a custom shoppable landing page on Hy-Vee, Aisles Online Homepage Swimlane, banner and display ads, and influencer posts featuring the brands. What’s better than ending the year with a bang!
Back to Campus Campaign | Albertsons & Safeway
For developing the popular “Hanger Management Kit,” the Alliance Marketing Team received the 2022 dotCOMM Award for Digital Marketing and Communications Campaigns. Partnering with Albertsons and Safeway, the team created a campaign that met Gen Z audience interests by leveraging vibrant color combinations, unexpected patterns and movement to provide an engaging digital experience.