Tag: cpg

The Age of the Conscious Consumer

With the recent global pandemic and the rise of social justice movements, conscious consumerism has taken over the retail space. B2B and B2C brands now

4 Ways to Create a More Sustainable Product

Companies in all industries are making shifts towards becoming more sustainable and reducing their environmental footprint. With businesses like Amazon challenging CPG brands to have

A-Z: The Complete Glossary of CPG Terms

The CPG industry is continually evolving their vocabulary as innovations with the channels and the industry as whole emerge. Learn more about the industry’s commonly

What is Shopper Marketing?

Shopper marketing, one of the original forms of marketing in retail stores, is the idea of creating consumer awareness and interaction with new or existing

Laura Lee

Cloud Nine

New Album Out

[hubspot type="form" portal="23849848" id="26e028dc-79af-4744-b709-5bf1bce8a977"]