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Alliance Sales and Marketing Celebrates 20th Anniversary

Alliance 20th Anniversary Logo

Charlotte, North Carolina (February 26th, 2024) — Celebrating two decades of connecting consumer product brands to retailers, Alliance Sales and Marketing proudly announces its 20th anniversary milestone this year. Founded in 2004 by CEO Scott Anderson and four co-founders, the Charlotte-based company has been a beacon of innovation in the food brokerage industry since its inception.

“I’ve been in the CPG space my entire career, and I started Alliance because I realized that a lot of startups and mid-tier companies who had smaller budgets were getting shortchanged by the bigger brokers. I wanted to give them the attention they deserved,” shared CEO Scott Anderson, reflecting on the company’s humble beginnings. “Our continued commitment to fulfilling our original company vision thrills me, and I’m excited to see us continue to deliver on that promise.”

To mark this significant occasion, Alliance has redesigned its homepage, showcasing a captivating timeline tracing its 20-year journey. Visitors can explore key milestones and pivotal moments, accompanied by a personalized note from CEO Scott Anderson, offering a glimpse into Alliance’s remarkable evolution.

Over the years, Alliance has nurtured a diverse portfolio of brands, from emerging startups to household names, fostering growth and success in an ever-evolving marketplace. With ten offices nationwide, Alliance continues to lead the industry with its forward-thinking approach and strategic expansion initiatives.

“I’m incredibly proud of our team and their achievements over the past two decades,” remarked Bob Belsky, President of Alliance Sales and Marketing. “As the industry evolves,” he continued, “Alliance remains steadfast in our commitment to driving growth and innovation.”

In commemoration of this milestone, Alliance unveils a special anniversary logo, and releases a retrospective video highlighting the company’s rich history. The celebration will culminate with a special event for employees at their Charlotte headquarters.

About Alliance Sales and Marketing

Representing food and beverage brands in conventional, natural, specialty, ecommerce, and convenience, Alliance impacts the CPG industry by remaining the leader in food brokerage and marketing services. Based in Charlotte, NC the team of talented professionals focuses on collaborative relationships and proprietary data analytics to help grow brands across the country. For more information, visit alliancesalesinc.com and connect with us on Linkedin.com.

For media inquiries, please contact:

Kelley Brackett

Senior Director, Marketing

Phone: 980.224.0263

Laura Lee

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