With email, chatbots, Google, Facebook, Instagram, and other social media apps competing for consumer attention, direct-to-consumer (D2C) brands are scrambling for new ways to acquire and retain consumers. One marketing channel outperforming all others is one with a human touch: SMS marketing. There are two ways a consumer brand might consider text messaging. Cookware startup, […]
Blog
The Rising Demand for Keto Products in Retailers
The Keto Diet The ketogenic diet—shortened to keto—is a high fat, low-carbohydrate eating plan. First used to treat epilepsy in the 1920s and 1930s, this low-carb diet is finding favor among athletes and other consumers aiming to lose weight. Keto is touted for its health benefits and impressive weight loss transformations. The eating regimen was […]
How Product Personalization Impacts CPG Brands
By all accounts, the current marketplace is cluttered, making it difficult for brands to differentiate themselves from the competition. Consumers have more choices than ever over what, how, when, and why they’re buying from a particular brand. With so many mass-produced products, etail boutiques, and big-box retail stores competing for attention, the case for personalized […]
How Four Category Disruptors Gained Brand Loyalty and Popularity
The idea of disrupting a category can be daunting. How does a brand accomplish that? Is it a goal they have to start with from the beginning? Many questions come with how disruptive brands gain large consumer followings with established brands existing in the category. Here is a list of some of the most well-known […]
What Traditional CPG Companies Can Learn From Disruptors?
Disruptors in the marketplace are innovators or non-industry insiders that offer a similar product but in a different way. Disruptors are not obstructive to the industry, instead they help to push innovation and new ideas throughout the industry. Traditional companies should maintain a good awareness of the potential and emerging disruptors. There is no need […]
Trademarking Your CPG Brand
Developing a product and brand from scratch can be time-consuming, from perfecting the product itself to outlining a proper sales plan, there are many facets that go into establishing your own brand. An extremely important step in this process is working towards trademarking your brand to protect your intellectual property. Here is what you need […]